Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 2.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 3.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 4.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 5.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) a new flavour (d) spreading rumours
- 6.🔍 Which is the odd one out? (a) a fair, lower price (b) copying a rival’s logo (c) breaking their sign (d) posting fake reviews
- 7.🔍 Which is the odd one out? (a) made from waste paper (b) we have a table (c) a new flavour each week (d) free name tags
- 8.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 9.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 10.🔍 Which is the odd one out? (a) a new flavour each week (b) we sell things (c) personalised with names (d) free name tags
- 11.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) friendlier service (d) grabbing their spot
- 12.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) delivered to your door (d) it is a product
- 13.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 14.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 15.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) ask what buyers miss (d) pick a random word
- 16.🔍 Which is the odd one out? (a) a new flavour each week (b) ready in five minutes (c) personalised with names (d) same as every stall
- 17.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a rude sign (d) a higher price only
- 18.Which of these is not a unique selling point? (a) we are open (b) personalised with names (c) made from waste paper (d) ready in five minutes
- 19.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 20.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) spreading rumours (d) better quality
- 21.Which of these is not a unique selling point? (a) we sell things (b) delivered to your door (c) personalised with names (d) made from waste paper
- 22.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 23.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 24.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 25.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 26.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 27.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 28.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 29.🏪 What is a competitor? (a) a customer (b) a rival seller (c) a supplier (d) your teammate
- 30.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we are open (c) delivered to your door (d) made from waste paper
- 31.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 32.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 33.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 34.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) it is a product (d) a new flavour each week
- 35.🔍 Which is the odd one out? (a) we have a table (b) a sugar-free recipe (c) same as every stall (d) we sell things
- 36.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 37.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) a new flavour each week (d) it is a product
- 38.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 39.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) better quality (d) posting fake reviews
- 40.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) we have a table (d) a new flavour each week
Answer key
- True
- a clear USP
- a fair way to compete
- False
- spreading rumours
- a fair, lower price
- we have a table
- not a USP
- False
- we sell things
- friendlier service
- delivered to your door
- True
- an unfair way
- ask what buyers miss
- same as every stall
- a unique selling point
- we are open
- an unfair way
- better quality
- we sell things
- True
- an unfair way
- a clear USP
- an unfair way
- False
- a clear USP
- False
- a rival seller
- we are open
- False
- a clear USP
- True
- a new flavour each week
- a sugar-free recipe
- a clear USP
- it is a product
- a fair way to compete
- better quality
- a new flavour each week
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