Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 2.Which of these is an unfair way to compete? (a) a cleaner stall (b) a fair, lower price (c) a new flavour (d) grabbing their spot
- 3.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 4.🏪 What is a competitor? (a) a customer (b) your teammate (c) a supplier (d) a rival seller
- 5.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) it is a product (d) made from waste paper
- 6.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 7.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 8.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) ask what buyers miss (d) copy the rival exactly
- 9.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 10.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 11.🔍 Which is the odd one out? (a) posting fake reviews (b) breaking their sign (c) faster service (d) spreading rumours
- 12.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 13.🔍 Which is the odd one out? (a) lying about a rival (b) grabbing their spot (c) a fair, lower price (d) posting fake reviews
- 14.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) we are open (d) a new flavour each week
- 15.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 16.Which of these is a clear unique selling point? (a) personalised with names (b) we have a table (c) same as every stall (d) we sell things
- 17.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a unique selling point (d) a louder voice
- 18.🔍 Which is the odd one out? (a) lying about a rival (b) grabbing their spot (c) posting fake reviews (d) better quality
- 19.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 20.🔍 Which is the odd one out? (a) it has a price (b) delivered to your door (c) free name tags (d) made from waste paper
- 21.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 22.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 23.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 24.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) spreading rumours (d) better quality
- 25.Which of these is a clear unique selling point? (a) made from waste paper (b) it is a product (c) we are open (d) same as every stall
- 26.Which of these is a clear unique selling point? (a) free name tags (b) it is a product (c) we have a table (d) we sell things
- 27.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 28.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 29.Which of these is a fair way to compete? (a) grabbing their spot (b) breaking their sign (c) a cleaner stall (d) copying a rival’s logo
- 30.🔍 Which is the odd one out? (a) a new flavour each week (b) a sugar-free recipe (c) personalised with names (d) we sell things
- 31.🔍 Which is the odd one out? (a) a fair, lower price (b) lying about a rival (c) a new flavour (d) faster service
- 32.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) posting fake reviews (d) better quality
- 33.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 34.Which of these is a fair way to compete? (a) copying a rival’s logo (b) faster service (c) posting fake reviews (d) breaking their sign
- 35.🔍 Which is the odd one out? (a) we have a table (b) we are open (c) made from waste paper (d) we sell things
- 36.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 37.Which of these is a clear unique selling point? (a) ready in five minutes (b) we sell things (c) we are open (d) it is a product
- 38.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 39.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 40.Which of these is not a unique selling point? (a) we have a table (b) ready in five minutes (c) personalised with names (d) free name tags
Answer key
- an unfair way
- grabbing their spot
- False
- a rival seller
- it is a product
- True
- False
- ask what buyers miss
- not a USP
- not a USP
- faster service
- a clear USP
- a fair, lower price
- we are open
- a clear USP
- personalised with names
- a unique selling point
- better quality
- False
- it has a price
- a fair way to compete
- a clear USP
- a clear USP
- spreading rumours
- made from waste paper
- free name tags
- a fair way to compete
- an unfair way
- a cleaner stall
- we sell things
- lying about a rival
- posting fake reviews
- True
- faster service
- made from waste paper
- False
- ready in five minutes
- not a USP
- a fair way to compete
- we have a table
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