Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) it has a price (d) delivered to your door
- 2.Which of these is a fair way to compete? (a) grabbing their spot (b) faster service (c) breaking their sign (d) lying about a rival
- 3.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) copying a rival’s logo (d) friendlier service
- 4.Which of these is an unfair way to compete? (a) friendlier service (b) faster service (c) a fair, lower price (d) grabbing their spot
- 5.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 6.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 7.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 8.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 9.Which of these is not a unique selling point? (a) a new flavour each week (b) delivered to your door (c) a sugar-free recipe (d) we sell things
- 10.🔍 Which is the odd one out? (a) we have a table (b) it has a price (c) it is a product (d) made from waste paper
- 11.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 12.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 13.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 14.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) made from waste paper (d) it has a price
- 15.Which of these is a clear unique selling point? (a) made from waste paper (b) it is a product (c) it has a price (d) same as every stall
- 16.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 17.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 18.Which of these is a clear unique selling point? (a) it is a product (b) we are open (c) same as every stall (d) a sugar-free recipe
- 19.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 20.🔍 Which is the odd one out? (a) breaking their sign (b) faster service (c) copying a rival’s logo (d) lying about a rival
- 21.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 22.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) a new flavour each week (d) we are open
- 23.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) a cleaner stall (d) lying about a rival
- 24.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we have a table (c) delivered to your door (d) personalised with names
- 25.Which of these is a clear unique selling point? (a) we sell things (b) personalised with names (c) same as every stall (d) it is a product
- 26.🔍 Which is the odd one out? (a) it is a product (b) ready in five minutes (c) we are open (d) it has a price
- 27.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 28.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 29.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 30.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) a fair, lower price (d) lying about a rival
- 31.🔍 Which is the odd one out? (a) ready in five minutes (b) it is a product (c) a new flavour each week (d) delivered to your door
- 32.Which of these is not a unique selling point? (a) ready in five minutes (b) a sugar-free recipe (c) a new flavour each week (d) same as every stall
- 33.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 34.🔍 Which is the odd one out? (a) a sugar-free recipe (b) ready in five minutes (c) a new flavour each week (d) we sell things
- 35.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) free name tags (d) it is a product
- 36.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) prices always rise (d) it is not good
- 37.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 38.🔍 Which is the odd one out? (a) lying about a rival (b) a new flavour (c) spreading rumours (d) posting fake reviews
- 39.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) same as every stall (d) ready in five minutes
- 40.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
Answer key
- delivered to your door
- faster service
- copying a rival’s logo
- grabbing their spot
- a clear USP
- not a USP
- not a USP
- an unfair way
- we sell things
- made from waste paper
- a fair way to compete
- a clear USP
- an unfair way
- it has a price
- made from waste paper
- True
- True
- a sugar-free recipe
- a unique selling point
- faster service
- a fair way to compete
- a new flavour each week
- lying about a rival
- we have a table
- personalised with names
- ready in five minutes
- an unfair way
- True
- False
- lying about a rival
- it is a product
- same as every stall
- False
- we sell things
- free name tags
- they get better choices
- not a USP
- a new flavour
- same as every stall
- a fair way to compete
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