Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 2.🔍 Which is the odd one out? (a) lying about a rival (b) a cleaner stall (c) friendlier service (d) better quality
- 3.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) made from waste paper (b) it is a product (c) we sell things (d) we are open
- 5.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 6.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 7.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 8.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) a fair, lower price (d) breaking their sign
- 9.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 10.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 11.Which of these is not a unique selling point? (a) a sugar-free recipe (b) made from waste paper (c) same as every stall (d) personalised with names
- 12.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 13.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) same as every stall (d) we have a table
- 14.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 15.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 16.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 17.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 18.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) skip it (d) pick a random word
- 19.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) same as every stall (d) personalised with names
- 20.Which of these is not a unique selling point? (a) we have a table (b) a new flavour each week (c) delivered to your door (d) ready in five minutes
- 21.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 22.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 23.🏪 What is a competitor? (a) a customer (b) a rival seller (c) a supplier (d) your teammate
- 24.🔍 Which is the odd one out? (a) same as every stall (b) a new flavour each week (c) personalised with names (d) ready in five minutes
- 25.Which of these is a fair way to compete? (a) better quality (b) lying about a rival (c) copying a rival’s logo (d) grabbing their spot
- 26.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 27.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) breaking their sign (d) copying a rival’s logo
- 28.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 29.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 30.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) lying about a rival (d) grabbing their spot
- 31.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 32.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 33.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) we have a table (d) we are open
- 34.🔍 Which is the odd one out? (a) it is a product (b) we have a table (c) ready in five minutes (d) we sell things
- 35.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 36.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 37.🔍 Which is the odd one out? (a) it is a product (b) free name tags (c) it has a price (d) we sell things
- 38.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 39.Which of these is a clear unique selling point? (a) we have a table (b) same as every stall (c) ready in five minutes (d) it is a product
- 40.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
Answer key
- not a USP
- lying about a rival
- False
- made from waste paper
- a clear USP
- False
- a clear USP
- a fair, lower price
- a fair way to compete
- True
- same as every stall
- a clear USP
- a new flavour each week
- a clear USP
- False
- True
- a fair way to compete
- ask what buyers miss
- personalised with names
- we have a table
- a fair way to compete
- an unfair way
- a rival seller
- same as every stall
- better quality
- not a USP
- a fair, lower price
- a clear USP
- an unfair way
- faster service
- False
- a fair way to compete
- personalised with names
- ready in five minutes
- a fair way to compete
- not a USP
- free name tags
- False
- ready in five minutes
- an unfair way
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