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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 115 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  2. 2.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  3. 3.Which of these is a poor logo idea? (a) clear at a small size (b) copied from a big brand (c) a simple lemon shape (d) two or three colours
  4. 4.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  5. 5.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  6. 6.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) twenty colours (d) clear at a small size
  7. 7.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) too many small details (d) easy to draw by hand
  8. 8.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) people recognise you (c) it costs more (d) no reason
  9. 9.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  10. 10.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  11. 11.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  12. 12.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  13. 13.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  14. 14.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  15. 15.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  16. 16.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  17. 17.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  18. 18.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  19. 19.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Chai Corner”
  20. 20.True or false: “Shop” is a good business name. (a) False (b) True
  21. 21.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) a blurry photo (d) easy to draw by hand
  22. 22.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  23. 23.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  24. 24.True or false: “Things” is a poor business name. (a) False (b) True
  25. 25.Which of these is a good business name? (a) “Things” (b) “Shop” (c) “Sunny Sips” (d) “The Losers’ Stall”
  26. 26.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  27. 27.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  28. 28.🎨 Why not copy a famous logo? (a) copying is smart (b) logos are free (c) it is too easy (d) it is someone else’s
  29. 29.Which of these is a poor logo idea? (a) tiny unreadable text (b) easy to draw by hand (c) a simple lemon shape (d) two or three colours
  30. 30.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  31. 31.🏷️ What is a brand? (a) your stall table (b) how people know you (c) a type of loan (d) your cash box
  32. 32.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  33. 33.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  34. 34.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  35. 35.Which of these is a good logo idea? (a) a blurry photo (b) clear at a small size (c) twenty colours (d) too many small details
  36. 36.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  37. 37.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  38. 38.✍️ A good business name is… (a) rude (b) very long (c) impossible to spell (d) short and easy to say
  39. 39.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  40. 40.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name

Answer key

  1. a poor logo idea
  2. “The Losers’ Stall”
  3. copied from a big brand
  4. True
  5. False
  6. twenty colours
  7. too many small details
  8. people recognise you
  9. a good logo idea
  10. True
  11. a poor logo idea
  12. False
  13. False
  14. True
  15. a poor logo idea
  16. a poor business name
  17. True
  18. a poor business name
  19. “Chai Corner”
  20. False
  21. easy to draw by hand
  22. False
  23. “Stuff and More Stuff”
  24. True
  25. “Sunny Sips”
  26. False
  27. True
  28. it is someone else’s
  29. tiny unreadable text
  30. a good business name
  31. how people know you
  32. True
  33. True
  34. a good logo idea
  35. clear at a small size
  36. True
  37. “Stuff and More Stuff”
  38. short and easy to say
  39. False
  40. a poor business name

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