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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 126 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  2. 2.Which of these is a good logo idea? (a) too many small details (b) clear at a small size (c) copied from a big brand (d) tiny unreadable text
  3. 3.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  4. 4.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  5. 5.Which of these is a good logo idea? (a) easy to draw by hand (b) twenty colours (c) tiny unreadable text (d) too many small details
  6. 6.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  7. 7.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Things”
  8. 8.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Shop” (c) “Paper Petals Cards” (d) “Sunny Sips”
  9. 9.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  10. 10.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  11. 11.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Things” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  12. 12.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  13. 13.✍️ A good business name is… (a) impossible to spell (b) rude (c) short and easy to say (d) very long
  14. 14.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  15. 15.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  16. 16.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  17. 17.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Things” (d) “Sunny Sips”
  18. 18.Which of these is a good logo idea? (a) twenty colours (b) two or three colours (c) a blurry photo (d) tiny unreadable text
  19. 19.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Qxzrt Plvv” (c) “Shop” (d) “Things”
  20. 20.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) how people know you (d) your cash box
  21. 21.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  22. 22.Which of these is a good business name? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Things”
  23. 23.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  24. 24.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  25. 25.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) to confuse buyers (c) no reason (d) it costs more
  26. 26.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  27. 27.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  28. 28.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  29. 29.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) a simple lemon shape (d) too many small details
  30. 30.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Shop” (d) “Bright Bookmarks”
  31. 31.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  32. 32.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Paper Petals Cards”
  33. 33.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  34. 34.Which of these is a good business name? (a) “Shop” (b) “Stuff and More Stuff” (c) “Things” (d) “Green Thumb Saplings”
  35. 35.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  36. 36.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  37. 37.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  38. 38.Which of these is a poor logo idea? (a) clear at a small size (b) tiny unreadable text (c) your own drawing (d) a simple lemon shape
  39. 39.True or false: “Shop” is a poor business name. (a) True (b) False
  40. 40.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Stuff and More Stuff” (c) “Bright Bookmarks” (d) “Green Thumb Saplings”

Answer key

  1. “Maths Buddies”
  2. clear at a small size
  3. a good business name
  4. False
  5. easy to draw by hand
  6. a poor business name
  7. “Bright Bookmarks”
  8. “Shop”
  9. False
  10. a poor business name
  11. “Maths Buddies”
  12. a poor business name
  13. short and easy to say
  14. a poor logo idea
  15. “Sunny Sips”
  16. True
  17. “Sunny Sips”
  18. two or three colours
  19. “Paper Petals Cards”
  20. how people know you
  21. True
  22. “Chai Corner”
  23. a good logo idea
  24. a poor logo idea
  25. people recognise you
  26. “Paper Petals Cards”
  27. False
  28. True
  29. too many small details
  30. “Shop”
  31. a good business name
  32. “The Losers’ Stall”
  33. it is someone else’s
  34. “Green Thumb Saplings”
  35. True
  36. a poor logo idea
  37. “Stuff and More Stuff”
  38. tiny unreadable text
  39. True
  40. “Stuff and More Stuff”

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