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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 14 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) impossible to spell (b) very long (c) rude (d) short and easy to say
  2. 2.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  3. 3.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Things” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  4. 4.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Shop”
  5. 5.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  6. 6.Which of these is a poor logo idea? (a) clear at a small size (b) your own drawing (c) a simple lemon shape (d) tiny unreadable text
  7. 7.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) copied from a big brand (d) a simple lemon shape
  8. 8.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  9. 9.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  10. 10.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  11. 11.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Maths Buddies”
  12. 12.Which of these is a good logo idea? (a) a simple lemon shape (b) tiny unreadable text (c) copied from a big brand (d) too many small details
  13. 13.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  14. 14.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  15. 15.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  16. 16.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  17. 17.Which of these is a poor logo idea? (a) clear at a small size (b) a simple lemon shape (c) twenty colours (d) two or three colours
  18. 18.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  19. 19.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Shop” (c) “Zzkkq Bites” (d) “Things”
  20. 20.Which of these is a good business name? (a) “Chai Corner” (b) “Shop” (c) “Things” (d) “Zzkkq Bites”
  21. 21.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  22. 22.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  23. 23.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “The Losers’ Stall”
  24. 24.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  25. 25.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  26. 26.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  27. 27.Which of these is a poor logo idea? (a) two or three colours (b) a blurry photo (c) easy to draw by hand (d) your own drawing
  28. 28.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  29. 29.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  30. 30.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  31. 31.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  32. 32.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  33. 33.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  34. 34.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  35. 35.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  36. 36.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  37. 37.Which of these is a poor logo idea? (a) too many small details (b) two or three colours (c) a simple lemon shape (d) clear at a small size
  38. 38.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  39. 39.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  40. 40.🎨 Why not copy a famous logo? (a) copying is smart (b) logos are free (c) it is someone else’s (d) it is too easy

Answer key

  1. short and easy to say
  2. “Bright Bookmarks”
  3. “Paper Petals Cards”
  4. “Shop”
  5. a poor logo idea
  6. tiny unreadable text
  7. copied from a big brand
  8. False
  9. True
  10. a poor business name
  11. “Qxzrt Plvv”
  12. a simple lemon shape
  13. a good business name
  14. True
  15. a poor business name
  16. a good business name
  17. twenty colours
  18. False
  19. “Chai Corner”
  20. “Chai Corner”
  21. people recognise you
  22. a poor business name
  23. “Maths Buddies”
  24. False
  25. False
  26. “Sunny Sips”
  27. a blurry photo
  28. True
  29. False
  30. False
  31. “The Losers’ Stall”
  32. False
  33. “Qxzrt Plvv”
  34. a good logo idea
  35. a poor logo idea
  36. a poor business name
  37. too many small details
  38. True
  39. a good logo idea
  40. it is someone else’s

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