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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 15 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Paper Petals Cards”
  2. 2.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  3. 3.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  4. 4.Which of these is a good logo idea? (a) twenty colours (b) too many small details (c) tiny unreadable text (d) your own drawing
  5. 5.Which of these is a good logo idea? (a) a simple lemon shape (b) copied from a big brand (c) tiny unreadable text (d) too many small details
  6. 6.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  7. 7.Which of these is a good business name? (a) “Shop” (b) “Things” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  8. 8.Which of these is a good logo idea? (a) two or three colours (b) copied from a big brand (c) twenty colours (d) too many small details
  9. 9.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  10. 10.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  11. 11.Which of these is a poor logo idea? (a) tiny unreadable text (b) clear at a small size (c) easy to draw by hand (d) two or three colours
  12. 12.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) copying is smart (d) it is too easy
  13. 13.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Shop”
  14. 14.✍️ A good business name is… (a) short and easy to say (b) rude (c) very long (d) impossible to spell
  15. 15.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  16. 16.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) it costs more (c) no reason (d) to confuse buyers
  17. 17.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  18. 18.🔍 Which is the odd one out? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Paper Petals Cards”
  19. 19.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  20. 20.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Chai Corner” (c) “Things” (d) “Bright Bookmarks”
  21. 21.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Sunny Sips” (d) “Paper Petals Cards”
  22. 22.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Zzkkq Bites” (d) “Paper Petals Cards”
  23. 23.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  24. 24.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  25. 25.True or false: “too many small details” is a good logo idea. (a) True (b) False
  26. 26.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  27. 27.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  28. 28.Which of these is a poor business name? (a) “Shop” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Paper Petals Cards”
  29. 29.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Maths Buddies” (d) “The Losers’ Stall”
  30. 30.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  31. 31.🔍 Which is the odd one out? (a) “Shop” (b) “Things” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  32. 32.Which of these is a poor business name? (a) “Maths Buddies” (b) “Things” (c) “Sunny Sips” (d) “Chai Corner”
  33. 33.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  34. 34.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  35. 35.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Things” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  36. 36.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  37. 37.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  38. 38.Which of these is a good logo idea? (a) clear at a small size (b) twenty colours (c) a blurry photo (d) copied from a big brand
  39. 39.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  40. 40.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”

Answer key

  1. “The Losers’ Stall”
  2. False
  3. False
  4. your own drawing
  5. a simple lemon shape
  6. False
  7. “Bright Bookmarks”
  8. two or three colours
  9. True
  10. False
  11. tiny unreadable text
  12. it is someone else’s
  13. “Shop”
  14. short and easy to say
  15. a poor logo idea
  16. people recognise you
  17. a poor business name
  18. “The Losers’ Stall”
  19. a good logo idea
  20. “Things”
  21. “Qxzrt Plvv”
  22. “Paper Petals Cards”
  23. a good logo idea
  24. a poor business name
  25. False
  26. a poor logo idea
  27. True
  28. “Shop”
  29. “Maths Buddies”
  30. True
  31. “Bright Bookmarks”
  32. “Things”
  33. a poor business name
  34. False
  35. “Maths Buddies”
  36. False
  37. a good business name
  38. clear at a small size
  39. False
  40. “Stuff and More Stuff”

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