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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 18 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) it costs more (d) people recognise you
  2. 2.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  3. 3.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  4. 4.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) too many small details (d) two or three colours
  5. 5.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  6. 6.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  7. 7.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  8. 8.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  9. 9.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  10. 10.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  11. 11.🔍 Which is the odd one out? (a) “Shop” (b) “Things” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  12. 12.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  13. 13.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  14. 14.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) it is too easy (d) logos are free
  15. 15.Which of these is a poor business name? (a) “Maths Buddies” (b) “Bright Bookmarks” (c) “Things” (d) “Sunny Sips”
  16. 16.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) rude (d) very long
  17. 17.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) easy to draw by hand (d) copied from a big brand
  18. 18.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  19. 19.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) how people know you (d) your cash box
  20. 20.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Chai Corner”
  21. 21.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  22. 22.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  23. 23.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  24. 24.Which of these is a good business name? (a) “Things” (b) “Zzkkq Bites” (c) “Shop” (d) “Paper Petals Cards”
  25. 25.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  26. 26.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  27. 27.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  28. 28.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  29. 29.True or false: “Shop” is a good business name. (a) True (b) False
  30. 30.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  31. 31.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “Maths Buddies” (d) “Qxzrt Plvv”
  32. 32.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  33. 33.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  34. 34.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  35. 35.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  36. 36.True or false: “too many small details” is a good logo idea. (a) True (b) False
  37. 37.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  38. 38.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) two or three colours (d) a blurry photo
  39. 39.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) twenty colours (d) easy to draw by hand
  40. 40.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name

Answer key

  1. people recognise you
  2. a poor logo idea
  3. “Sunny Sips”
  4. too many small details
  5. a good business name
  6. a poor business name
  7. a good business name
  8. True
  9. “Bright Bookmarks”
  10. “Stuff and More Stuff”
  11. “Bright Bookmarks”
  12. a good business name
  13. a poor logo idea
  14. it is someone else’s
  15. “Things”
  16. short and easy to say
  17. copied from a big brand
  18. False
  19. how people know you
  20. “Chai Corner”
  21. False
  22. a good logo idea
  23. False
  24. “Paper Petals Cards”
  25. True
  26. True
  27. True
  28. a poor business name
  29. False
  30. “Paper Petals Cards”
  31. “Maths Buddies”
  32. True
  33. False
  34. a poor logo idea
  35. False
  36. False
  37. a good business name
  38. two or three colours
  39. twenty colours
  40. a poor business name

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