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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 180 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a good business name? (a) “Shop” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  2. 2.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “Paper Petals Cards”
  3. 3.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) no reason (d) people recognise you
  4. 4.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  5. 5.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  6. 6.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Shop” (c) “Bright Bookmarks” (d) “Chai Corner”
  7. 7.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  8. 8.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  9. 9.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  10. 10.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  11. 11.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  12. 12.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  13. 13.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  14. 14.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) a simple lemon shape (d) copied from a big brand
  15. 15.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) your cash box (d) how people know you
  16. 16.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  17. 17.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) a blurry photo (d) your own drawing
  18. 18.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  19. 19.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  20. 20.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  21. 21.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  22. 22.Which of these is a good logo idea? (a) a blurry photo (b) twenty colours (c) easy to draw by hand (d) too many small details
  23. 23.🔍 Which is the odd one out? (a) “Shop” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Things”
  24. 24.True or false: “Shop” is a good business name. (a) False (b) True
  25. 25.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  26. 26.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  27. 27.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  28. 28.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  29. 29.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Chai Corner”
  30. 30.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Things”
  31. 31.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  32. 32.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  33. 33.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) a blurry photo (d) clear at a small size
  34. 34.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  35. 35.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  36. 36.🔍 Which is the odd one out? (a) “Things” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Paper Petals Cards”
  37. 37.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  38. 38.Which of these is a good business name? (a) “Things” (b) “Shop” (c) “Zzkkq Bites” (d) “Chai Corner”
  39. 39.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  40. 40.True or false: “your own drawing” is a poor logo idea. (a) True (b) False

Answer key

  1. “Green Thumb Saplings”
  2. “Zzkkq Bites”
  3. people recognise you
  4. True
  5. True
  6. “Shop”
  7. False
  8. short and easy to say
  9. a good business name
  10. False
  11. False
  12. False
  13. a poor logo idea
  14. a simple lemon shape
  15. how people know you
  16. True
  17. your own drawing
  18. a poor logo idea
  19. a good business name
  20. a poor logo idea
  21. False
  22. easy to draw by hand
  23. “Bright Bookmarks”
  24. False
  25. a good business name
  26. False
  27. a good logo idea
  28. a good logo idea
  29. “The Losers’ Stall”
  30. “Things”
  31. a poor business name
  32. True
  33. clear at a small size
  34. a poor business name
  35. a poor business name
  36. “Things”
  37. a poor business name
  38. “Chai Corner”
  39. False
  40. False

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