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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 196 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) your stall table (d) how people know you
  2. 2.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  3. 3.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  4. 4.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Green Thumb Saplings” (c) “Things” (d) “Stuff and More Stuff”
  5. 5.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Sunny Sips” (d) “Paper Petals Cards”
  6. 6.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  7. 7.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Chai Corner” (d) “Shop”
  8. 8.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “The Losers’ Stall” (c) “Bright Bookmarks” (d) “Sunny Sips”
  9. 9.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) tiny unreadable text (d) two or three colours
  10. 10.Which of these is a poor logo idea? (a) copied from a big brand (b) easy to draw by hand (c) clear at a small size (d) your own drawing
  11. 11.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) clear at a small size (d) a blurry photo
  12. 12.Which of these is a good business name? (a) “Sunny Sips” (b) “Shop” (c) “Qxzrt Plvv” (d) “Things”
  13. 13.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  14. 14.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Sunny Sips” (c) “Chai Corner” (d) “Maths Buddies”
  15. 15.Which of these is a good business name? (a) “Maths Buddies” (b) “Zzkkq Bites” (c) “Things” (d) “Shop”
  16. 16.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  17. 17.Which of these is a good logo idea? (a) twenty colours (b) your own drawing (c) a blurry photo (d) copied from a big brand
  18. 18.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Things” (d) “Bright Bookmarks”
  19. 19.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Qxzrt Plvv” (c) “Shop” (d) “The Losers’ Stall”
  20. 20.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) no reason (c) to confuse buyers (d) it costs more
  21. 21.Which of these is a poor logo idea? (a) easy to draw by hand (b) two or three colours (c) your own drawing (d) too many small details
  22. 22.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  23. 23.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “The Losers’ Stall” (c) “Shop” (d) “Qxzrt Plvv”
  24. 24.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “Sunny Sips”
  25. 25.Which of these is a good business name? (a) “Things” (b) “Chai Corner” (c) “Qxzrt Plvv” (d) “Stuff and More Stuff”
  26. 26.Which of these is a good logo idea? (a) clear at a small size (b) copied from a big brand (c) too many small details (d) twenty colours
  27. 27.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  28. 28.🔍 Which is the odd one out? (a) “Shop” (b) “Maths Buddies” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”
  29. 29.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  30. 30.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Chai Corner”
  31. 31.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  32. 32.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  33. 33.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  34. 34.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  35. 35.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  36. 36.Which of these is a good logo idea? (a) twenty colours (b) easy to draw by hand (c) too many small details (d) tiny unreadable text
  37. 37.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Things” (d) “Green Thumb Saplings”
  38. 38.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  39. 39.🔍 Which is the odd one out? (a) “Shop” (b) “Things” (c) “Stuff and More Stuff” (d) “Chai Corner”
  40. 40.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea

Answer key

  1. how people know you
  2. False
  3. True
  4. “Green Thumb Saplings”
  5. “The Losers’ Stall”
  6. True
  7. “Shop”
  8. “The Losers’ Stall”
  9. tiny unreadable text
  10. copied from a big brand
  11. a blurry photo
  12. “Sunny Sips”
  13. “Sunny Sips”
  14. “Zzkkq Bites”
  15. “Maths Buddies”
  16. a good business name
  17. your own drawing
  18. “Things”
  19. “Bright Bookmarks”
  20. people recognise you
  21. too many small details
  22. a poor business name
  23. “Bright Bookmarks”
  24. “Stuff and More Stuff”
  25. “Chai Corner”
  26. clear at a small size
  27. True
  28. “Maths Buddies”
  29. True
  30. “Qxzrt Plvv”
  31. a poor business name
  32. a poor business name
  33. a good logo idea
  34. a good business name
  35. False
  36. easy to draw by hand
  37. “Things”
  38. a poor logo idea
  39. “Chai Corner”
  40. a good logo idea

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