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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 197 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Shop” (c) “Bright Bookmarks” (d) “Sunny Sips”
  2. 2.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) clear at a small size (d) tiny unreadable text
  3. 3.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  4. 4.🏷️ What is a brand? (a) your cash box (b) how people know you (c) a type of loan (d) your stall table
  5. 5.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Shop”
  6. 6.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  7. 7.True or false: “Things” is a poor business name. (a) False (b) True
  8. 8.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  9. 9.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) logos are free (d) copying is smart
  10. 10.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Green Thumb Saplings”
  11. 11.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  12. 12.Which of these is a good business name? (a) “Things” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Shop”
  13. 13.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  14. 14.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “Sunny Sips”
  15. 15.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  16. 16.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) easy to draw by hand (d) tiny unreadable text
  17. 17.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  18. 18.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  19. 19.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  20. 20.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  21. 21.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  22. 22.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  23. 23.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  24. 24.✍️ A good business name is… (a) impossible to spell (b) very long (c) rude (d) short and easy to say
  25. 25.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) a simple lemon shape (d) a blurry photo
  26. 26.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  27. 27.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  28. 28.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  29. 29.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  30. 30.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Things” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  31. 31.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) no reason (c) to confuse buyers (d) people recognise you
  32. 32.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  33. 33.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  34. 34.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  35. 35.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  36. 36.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  37. 37.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  38. 38.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  39. 39.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  40. 40.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) a blurry photo (d) your own drawing

Answer key

  1. “Shop”
  2. tiny unreadable text
  3. False
  4. how people know you
  5. “Green Thumb Saplings”
  6. a good business name
  7. True
  8. a good logo idea
  9. it is someone else’s
  10. “Stuff and More Stuff”
  11. True
  12. “Green Thumb Saplings”
  13. a good business name
  14. “Sunny Sips”
  15. a good business name
  16. easy to draw by hand
  17. a good logo idea
  18. False
  19. a poor logo idea
  20. a good logo idea
  21. a good logo idea
  22. a good business name
  23. False
  24. short and easy to say
  25. a simple lemon shape
  26. False
  27. True
  28. a poor business name
  29. True
  30. “Paper Petals Cards”
  31. people recognise you
  32. True
  33. True
  34. a poor logo idea
  35. True
  36. a poor logo idea
  37. True
  38. False
  39. False
  40. your own drawing

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