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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 22 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) logos are free (d) it is someone else’s
  2. 2.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) clear at a small size (d) a blurry photo
  3. 3.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) very long (d) rude
  4. 4.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Things” (c) “Maths Buddies” (d) “Paper Petals Cards”
  5. 5.Which of these is a poor business name? (a) “Chai Corner” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Bright Bookmarks”
  6. 6.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Shop” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  7. 7.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  8. 8.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Green Thumb Saplings” (d) “Things”
  9. 9.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  10. 10.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Things”
  11. 11.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Maths Buddies”
  12. 12.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  13. 13.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  14. 14.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Things”
  15. 15.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  16. 16.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  17. 17.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  18. 18.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  19. 19.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Shop” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  20. 20.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  21. 21.True or false: “Shop” is a good business name. (a) True (b) False
  22. 22.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  23. 23.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  24. 24.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  25. 25.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  26. 26.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  27. 27.Which of these is a poor business name? (a) “Shop” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  28. 28.Which of these is a good logo idea? (a) twenty colours (b) too many small details (c) a blurry photo (d) a simple lemon shape
  29. 29.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) tiny unreadable text (d) easy to draw by hand
  30. 30.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  31. 31.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “Stuff and More Stuff”
  32. 32.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) people recognise you (d) it costs more
  33. 33.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  34. 34.True or false: “too many small details” is a good logo idea. (a) True (b) False
  35. 35.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  36. 36.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  37. 37.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  38. 38.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  39. 39.Which of these is a good business name? (a) “Maths Buddies” (b) “Shop” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  40. 40.True or false: “Shop” is a poor business name. (a) True (b) False

Answer key

  1. it is someone else’s
  2. a blurry photo
  3. short and easy to say
  4. “Things”
  5. “The Losers’ Stall”
  6. “Shop”
  7. True
  8. “Things”
  9. a good business name
  10. “Maths Buddies”
  11. “The Losers’ Stall”
  12. a good business name
  13. a good logo idea
  14. “Green Thumb Saplings”
  15. False
  16. a good business name
  17. a good business name
  18. False
  19. “Bright Bookmarks”
  20. how people know you
  21. False
  22. False
  23. a poor business name
  24. False
  25. “Paper Petals Cards”
  26. True
  27. “Shop”
  28. a simple lemon shape
  29. tiny unreadable text
  30. False
  31. “Stuff and More Stuff”
  32. people recognise you
  33. False
  34. False
  35. a poor logo idea
  36. False
  37. a poor business name
  38. “Qxzrt Plvv”
  39. “Maths Buddies”
  40. True

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