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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 247 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  2. 2.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  3. 3.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Shop” (c) “The Losers’ Stall” (d) “Zzkkq Bites”
  4. 4.Which of these is a poor business name? (a) “Maths Buddies” (b) “Zzkkq Bites” (c) “Chai Corner” (d) “Sunny Sips”
  5. 5.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  6. 6.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  7. 7.✍️ A good business name is… (a) very long (b) impossible to spell (c) short and easy to say (d) rude
  8. 8.Which of these is a good logo idea? (a) too many small details (b) clear at a small size (c) copied from a big brand (d) a blurry photo
  9. 9.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  10. 10.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Shop” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  11. 11.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  12. 12.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Paper Petals Cards”
  13. 13.🏷️ What is a brand? (a) your cash box (b) your stall table (c) how people know you (d) a type of loan
  14. 14.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  15. 15.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  16. 16.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  17. 17.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  18. 18.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  19. 19.🔍 Which is the odd one out? (a) “Things” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Chai Corner”
  20. 20.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Chai Corner” (d) “Zzkkq Bites”
  21. 21.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  22. 22.🔍 Which is the odd one out? (a) “Shop” (b) “Chai Corner” (c) “Things” (d) “Qxzrt Plvv”
  23. 23.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Stuff and More Stuff”
  24. 24.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  25. 25.🎨 Why not copy a famous logo? (a) copying is smart (b) logos are free (c) it is someone else’s (d) it is too easy
  26. 26.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  27. 27.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) tiny unreadable text (d) clear at a small size
  28. 28.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  29. 29.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  30. 30.True or false: “Shop” is a good business name. (a) False (b) True
  31. 31.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  32. 32.True or false: “Things” is a poor business name. (a) False (b) True
  33. 33.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Things” (d) “Sunny Sips”
  34. 34.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Things” (d) “Green Thumb Saplings”
  35. 35.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  36. 36.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Things” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  37. 37.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) people recognise you (d) no reason
  38. 38.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Shop” (c) “Maths Buddies” (d) “Bright Bookmarks”
  39. 39.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  40. 40.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True

Answer key

  1. True
  2. a poor logo idea
  3. “Paper Petals Cards”
  4. “Zzkkq Bites”
  5. False
  6. a good logo idea
  7. short and easy to say
  8. clear at a small size
  9. a good business name
  10. “Sunny Sips”
  11. a good logo idea
  12. “Qxzrt Plvv”
  13. how people know you
  14. True
  15. a poor business name
  16. True
  17. False
  18. True
  19. “Things”
  20. “Chai Corner”
  21. a poor business name
  22. “Chai Corner”
  23. “Stuff and More Stuff”
  24. True
  25. it is someone else’s
  26. a good business name
  27. tiny unreadable text
  28. “Paper Petals Cards”
  29. False
  30. False
  31. “Green Thumb Saplings”
  32. True
  33. “Things”
  34. “Green Thumb Saplings”
  35. “The Losers’ Stall”
  36. “Bright Bookmarks”
  37. people recognise you
  38. “Shop”
  39. True
  40. False

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