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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 25 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  2. 2.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Chai Corner”
  3. 3.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  4. 4.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  5. 5.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) people recognise you (d) no reason
  6. 6.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  7. 7.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  8. 8.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) twenty colours (d) your own drawing
  9. 9.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Sunny Sips” (d) “Things”
  10. 10.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  11. 11.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  12. 12.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  13. 13.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your stall table (d) your cash box
  14. 14.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Things”
  15. 15.Which of these is a good logo idea? (a) easy to draw by hand (b) tiny unreadable text (c) copied from a big brand (d) too many small details
  16. 16.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  17. 17.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Zzkkq Bites”
  18. 18.🔍 Which is the odd one out? (a) “Things” (b) “Qxzrt Plvv” (c) “Shop” (d) “Bright Bookmarks”
  19. 19.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Shop” (c) “Chai Corner” (d) “Bright Bookmarks”
  20. 20.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  21. 21.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Zzkkq Bites”
  22. 22.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  23. 23.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Shop” (c) “Bright Bookmarks” (d) “Paper Petals Cards”
  24. 24.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  25. 25.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  26. 26.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  27. 27.Which of these is a poor business name? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Paper Petals Cards”
  28. 28.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  29. 29.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  30. 30.True or false: “Things” is a poor business name. (a) True (b) False
  31. 31.Which of these is a good logo idea? (a) two or three colours (b) twenty colours (c) tiny unreadable text (d) too many small details
  32. 32.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  33. 33.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  34. 34.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  35. 35.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  36. 36.Which of these is a poor logo idea? (a) clear at a small size (b) your own drawing (c) tiny unreadable text (d) a simple lemon shape
  37. 37.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  38. 38.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  39. 39.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  40. 40.True or false: “Sunny Sips” is a poor business name. (a) True (b) False

Answer key

  1. False
  2. “Zzkkq Bites”
  3. False
  4. True
  5. people recognise you
  6. a good business name
  7. True
  8. your own drawing
  9. “Things”
  10. a poor business name
  11. it is someone else’s
  12. a poor logo idea
  13. how people know you
  14. “Things”
  15. easy to draw by hand
  16. short and easy to say
  17. “Sunny Sips”
  18. “Bright Bookmarks”
  19. “Shop”
  20. “Sunny Sips”
  21. “Chai Corner”
  22. a poor logo idea
  23. “Shop”
  24. a good business name
  25. a poor logo idea
  26. a good business name
  27. “The Losers’ Stall”
  28. “Stuff and More Stuff”
  29. True
  30. True
  31. two or three colours
  32. a poor business name
  33. True
  34. a poor logo idea
  35. a poor business name
  36. tiny unreadable text
  37. “Maths Buddies”
  38. True
  39. False
  40. False

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