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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 26 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free
  2. 2.🔍 Which is the odd one out? (a) “Shop” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  3. 3.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  4. 4.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  5. 5.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  6. 6.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Maths Buddies” (c) “The Losers’ Stall” (d) “Paper Petals Cards”
  7. 7.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “The Losers’ Stall” (d) “Zzkkq Bites”
  8. 8.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) it costs more (c) people recognise you (d) no reason
  9. 9.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  10. 10.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  11. 11.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  12. 12.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) tiny unreadable text (d) a simple lemon shape
  13. 13.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) too many small details (d) a simple lemon shape
  14. 14.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Shop” (c) “Sunny Sips” (d) “Maths Buddies”
  15. 15.✍️ A good business name is… (a) rude (b) short and easy to say (c) impossible to spell (d) very long
  16. 16.Which of these is a good logo idea? (a) tiny unreadable text (b) two or three colours (c) a blurry photo (d) copied from a big brand
  17. 17.🏷️ What is a brand? (a) how people know you (b) your cash box (c) a type of loan (d) your stall table
  18. 18.Which of these is a poor business name? (a) “Maths Buddies” (b) “Things” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  19. 19.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Things”
  20. 20.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  21. 21.Which of these is a poor logo idea? (a) two or three colours (b) copied from a big brand (c) clear at a small size (d) a simple lemon shape
  22. 22.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  23. 23.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  24. 24.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) clear at a small size (d) copied from a big brand
  25. 25.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  26. 26.True or false: “Shop” is a poor business name. (a) True (b) False
  27. 27.Which of these is a good business name? (a) “Things” (b) “Green Thumb Saplings” (c) “Zzkkq Bites” (d) “Qxzrt Plvv”
  28. 28.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  29. 29.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “The Losers’ Stall”
  30. 30.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  31. 31.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  32. 32.Which of these is a good logo idea? (a) twenty colours (b) your own drawing (c) tiny unreadable text (d) a blurry photo
  33. 33.🔍 Which is the odd one out? (a) “Things” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  34. 34.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Shop”
  35. 35.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  36. 36.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  37. 37.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  38. 38.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  39. 39.Which of these is a good logo idea? (a) a simple lemon shape (b) a blurry photo (c) copied from a big brand (d) tiny unreadable text
  40. 40.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Maths Buddies”

Answer key

  1. it is someone else’s
  2. “Chai Corner”
  3. False
  4. True
  5. a poor business name
  6. “The Losers’ Stall”
  7. “Paper Petals Cards”
  8. people recognise you
  9. a poor logo idea
  10. a good business name
  11. a good logo idea
  12. tiny unreadable text
  13. too many small details
  14. “Shop”
  15. short and easy to say
  16. two or three colours
  17. how people know you
  18. “Things”
  19. “Sunny Sips”
  20. False
  21. copied from a big brand
  22. a poor logo idea
  23. a poor business name
  24. clear at a small size
  25. a poor business name
  26. True
  27. “Green Thumb Saplings”
  28. a good business name
  29. “The Losers’ Stall”
  30. True
  31. a good logo idea
  32. your own drawing
  33. “Sunny Sips”
  34. “Chai Corner”
  35. a poor business name
  36. a poor business name
  37. “Green Thumb Saplings”
  38. True
  39. a simple lemon shape
  40. “Maths Buddies”

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