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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 255 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  2. 2.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) people recognise you (c) to confuse buyers (d) no reason
  3. 3.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  4. 4.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  5. 5.Which of these is a good logo idea? (a) copied from a big brand (b) easy to draw by hand (c) twenty colours (d) too many small details
  6. 6.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  7. 7.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  8. 8.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Maths Buddies” (c) “Zzkkq Bites” (d) “Shop”
  9. 9.Which of these is a good business name? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  10. 10.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  11. 11.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) very long (d) rude
  12. 12.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  13. 13.Which of these is a poor logo idea? (a) copied from a big brand (b) your own drawing (c) clear at a small size (d) easy to draw by hand
  14. 14.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  15. 15.Which of these is a poor logo idea? (a) too many small details (b) clear at a small size (c) easy to draw by hand (d) a simple lemon shape
  16. 16.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) tiny unreadable text (d) your own drawing
  17. 17.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  18. 18.Which of these is a poor business name? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Zzkkq Bites” (d) “Chai Corner”
  19. 19.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Bright Bookmarks” (c) “Things” (d) “Zzkkq Bites”
  20. 20.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Shop”
  21. 21.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  22. 22.🔍 Which is the odd one out? (a) “Shop” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Bright Bookmarks”
  23. 23.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Shop”
  24. 24.True or false: “Things” is a poor business name. (a) False (b) True
  25. 25.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  26. 26.True or false: “Chai Corner” is a good business name. (a) True (b) False
  27. 27.True or false: “too many small details” is a good logo idea. (a) True (b) False
  28. 28.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  29. 29.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  30. 30.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  31. 31.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  32. 32.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  33. 33.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  34. 34.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  35. 35.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  36. 36.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  37. 37.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  38. 38.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your cash box (d) your stall table
  39. 39.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  40. 40.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name

Answer key

  1. a good logo idea
  2. people recognise you
  3. a poor logo idea
  4. a poor business name
  5. easy to draw by hand
  6. a poor business name
  7. a good business name
  8. “Maths Buddies”
  9. “Paper Petals Cards”
  10. True
  11. short and easy to say
  12. a good business name
  13. copied from a big brand
  14. a poor logo idea
  15. too many small details
  16. tiny unreadable text
  17. a good logo idea
  18. “Zzkkq Bites”
  19. “Bright Bookmarks”
  20. “Green Thumb Saplings”
  21. False
  22. “Shop”
  23. “Sunny Sips”
  24. True
  25. False
  26. True
  27. False
  28. True
  29. True
  30. a good business name
  31. False
  32. True
  33. a poor business name
  34. False
  35. True
  36. True
  37. True
  38. how people know you
  39. a poor logo idea
  40. a poor business name

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