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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 258 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) “Shop” (b) “Paper Petals Cards” (c) “Things” (d) “Qxzrt Plvv”
  2. 2.Which of these is a good logo idea? (a) copied from a big brand (b) your own drawing (c) a blurry photo (d) tiny unreadable text
  3. 3.Which of these is a poor business name? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Things” (d) “Green Thumb Saplings”
  4. 4.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  5. 5.Which of these is a poor business name? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “Shop”
  6. 6.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  7. 7.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  8. 8.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  9. 9.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) logos are free (d) it is too easy
  10. 10.🏷️ What is a brand? (a) a type of loan (b) your cash box (c) your stall table (d) how people know you
  11. 11.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  12. 12.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “The Losers’ Stall” (d) “Maths Buddies”
  13. 13.🔍 Which is the odd one out? (a) “Things” (b) “Chai Corner” (c) “Sunny Sips” (d) “Maths Buddies”
  14. 14.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  15. 15.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  16. 16.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Zzkkq Bites”
  17. 17.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  18. 18.Which of these is a poor logo idea? (a) clear at a small size (b) twenty colours (c) your own drawing (d) a simple lemon shape
  19. 19.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Zzkkq Bites”
  20. 20.Which of these is a good logo idea? (a) tiny unreadable text (b) two or three colours (c) twenty colours (d) a blurry photo
  21. 21.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  22. 22.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Green Thumb Saplings” (d) “Shop”
  23. 23.True or false: “Things” is a good business name. (a) True (b) False
  24. 24.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  25. 25.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  26. 26.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Things” (d) “Maths Buddies”
  27. 27.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  28. 28.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Chai Corner”
  29. 29.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  30. 30.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) a blurry photo (d) two or three colours
  31. 31.True or false: “Shop” is a poor business name. (a) False (b) True
  32. 32.✍️ A good business name is… (a) very long (b) short and easy to say (c) impossible to spell (d) rude
  33. 33.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  34. 34.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  35. 35.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Bright Bookmarks”
  36. 36.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  37. 37.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  38. 38.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  39. 39.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  40. 40.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea

Answer key

  1. “Paper Petals Cards”
  2. your own drawing
  3. “Things”
  4. False
  5. “Shop”
  6. False
  7. a good business name
  8. False
  9. it is someone else’s
  10. how people know you
  11. people recognise you
  12. “The Losers’ Stall”
  13. “Things”
  14. a poor logo idea
  15. False
  16. “Zzkkq Bites”
  17. a good business name
  18. twenty colours
  19. “Zzkkq Bites”
  20. two or three colours
  21. True
  22. “Shop”
  23. False
  24. False
  25. a good logo idea
  26. “Maths Buddies”
  27. False
  28. “Qxzrt Plvv”
  29. True
  30. a blurry photo
  31. True
  32. short and easy to say
  33. “Bright Bookmarks”
  34. “Sunny Sips”
  35. “Stuff and More Stuff”
  36. True
  37. a poor business name
  38. a good logo idea
  39. False
  40. a poor logo idea

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