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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 27 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a good business name? (a) “Things” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  2. 2.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) how people know you (d) your stall table
  3. 3.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Bright Bookmarks” (c) “The Losers’ Stall” (d) “Things”
  4. 4.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  5. 5.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Shop”
  6. 6.Which of these is a good business name? (a) “Chai Corner” (b) “Things” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  7. 7.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  8. 8.Which of these is a good logo idea? (a) tiny unreadable text (b) two or three colours (c) too many small details (d) a blurry photo
  9. 9.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  10. 10.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “Maths Buddies” (d) “Chai Corner”
  11. 11.✍️ A good business name is… (a) very long (b) impossible to spell (c) rude (d) short and easy to say
  12. 12.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  13. 13.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  14. 14.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  15. 15.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  16. 16.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) a simple lemon shape (d) a blurry photo
  17. 17.True or false: “Shop” is a good business name. (a) True (b) False
  18. 18.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Sunny Sips” (c) “Chai Corner” (d) “Shop”
  19. 19.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) it costs more (d) people recognise you
  20. 20.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  21. 21.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  22. 22.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  23. 23.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  24. 24.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Chai Corner”
  25. 25.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  26. 26.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Things” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  27. 27.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  28. 28.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  29. 29.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  30. 30.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  31. 31.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  32. 32.True or false: “Chai Corner” is a good business name. (a) False (b) True
  33. 33.🎨 Why not copy a famous logo? (a) it is too easy (b) logos are free (c) it is someone else’s (d) copying is smart
  34. 34.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  35. 35.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  36. 36.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  37. 37.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  38. 38.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  39. 39.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  40. 40.Which of these is a poor logo idea? (a) easy to draw by hand (b) two or three colours (c) a blurry photo (d) a simple lemon shape

Answer key

  1. “Paper Petals Cards”
  2. how people know you
  3. “Bright Bookmarks”
  4. a good business name
  5. “Sunny Sips”
  6. “Chai Corner”
  7. a poor business name
  8. two or three colours
  9. “Bright Bookmarks”
  10. “Zzkkq Bites”
  11. short and easy to say
  12. True
  13. a good business name
  14. a good business name
  15. False
  16. a simple lemon shape
  17. False
  18. “Shop”
  19. people recognise you
  20. “Qxzrt Plvv”
  21. False
  22. True
  23. a poor logo idea
  24. “Qxzrt Plvv”
  25. “Maths Buddies”
  26. “Chai Corner”
  27. True
  28. “Green Thumb Saplings”
  29. a poor logo idea
  30. a poor logo idea
  31. False
  32. True
  33. it is someone else’s
  34. a poor business name
  35. False
  36. a poor logo idea
  37. a poor business name
  38. “Paper Petals Cards”
  39. True
  40. a blurry photo

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