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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 290 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  2. 2.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  3. 3.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  4. 4.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  5. 5.Which of these is a good logo idea? (a) copied from a big brand (b) a blurry photo (c) easy to draw by hand (d) tiny unreadable text
  6. 6.Which of these is a poor logo idea? (a) easy to draw by hand (b) your own drawing (c) a simple lemon shape (d) too many small details
  7. 7.Which of these is a poor business name? (a) “Things” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Bright Bookmarks”
  8. 8.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  9. 9.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  10. 10.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  11. 11.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Things” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  12. 12.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  13. 13.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  14. 14.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  15. 15.Which of these is a good business name? (a) “Things” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  16. 16.✍️ A good business name is… (a) very long (b) rude (c) short and easy to say (d) impossible to spell
  17. 17.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  18. 18.Which of these is a good business name? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Things”
  19. 19.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  20. 20.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Shop” (c) “Maths Buddies” (d) “Bright Bookmarks”
  21. 21.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  22. 22.Which of these is a poor logo idea? (a) a simple lemon shape (b) easy to draw by hand (c) tiny unreadable text (d) your own drawing
  23. 23.Which of these is a poor logo idea? (a) your own drawing (b) twenty colours (c) two or three colours (d) easy to draw by hand
  24. 24.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) a simple lemon shape (d) a blurry photo
  25. 25.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Things” (c) “Shop” (d) “The Losers’ Stall”
  26. 26.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) twenty colours (d) clear at a small size
  27. 27.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  28. 28.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  29. 29.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  30. 30.Which of these is a good business name? (a) “Things” (b) “Shop” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  31. 31.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  32. 32.True or false: “Things” is a good business name. (a) False (b) True
  33. 33.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) it is someone else’s (d) logos are free
  34. 34.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  35. 35.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “Chai Corner”
  36. 36.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Maths Buddies”
  37. 37.True or false: “Things” is a poor business name. (a) False (b) True
  38. 38.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  39. 39.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  40. 40.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True

Answer key

  1. False
  2. “Green Thumb Saplings”
  3. False
  4. a good logo idea
  5. easy to draw by hand
  6. too many small details
  7. “Things”
  8. a good logo idea
  9. “Paper Petals Cards”
  10. a poor logo idea
  11. “Bright Bookmarks”
  12. False
  13. “The Losers’ Stall”
  14. True
  15. “Sunny Sips”
  16. short and easy to say
  17. False
  18. “Chai Corner”
  19. True
  20. “Shop”
  21. True
  22. tiny unreadable text
  23. twenty colours
  24. a simple lemon shape
  25. “Sunny Sips”
  26. clear at a small size
  27. “Bright Bookmarks”
  28. a poor business name
  29. a poor business name
  30. “Paper Petals Cards”
  31. a good business name
  32. False
  33. it is someone else’s
  34. a poor logo idea
  35. “Zzkkq Bites”
  36. “Qxzrt Plvv”
  37. True
  38. False
  39. True
  40. True

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