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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 305 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  2. 2.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  3. 3.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Things” (d) “The Losers’ Stall”
  4. 4.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  5. 5.Which of these is a poor logo idea? (a) clear at a small size (b) a simple lemon shape (c) easy to draw by hand (d) twenty colours
  6. 6.Which of these is a good logo idea? (a) copied from a big brand (b) two or three colours (c) a blurry photo (d) tiny unreadable text
  7. 7.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  8. 8.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  9. 9.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Things” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  10. 10.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  11. 11.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  12. 12.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  13. 13.🔍 Which is the odd one out? (a) “Shop” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Sunny Sips”
  14. 14.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  15. 15.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  16. 16.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “Paper Petals Cards”
  17. 17.Which of these is a poor logo idea? (a) a simple lemon shape (b) a blurry photo (c) your own drawing (d) clear at a small size
  18. 18.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Shop” (c) “Stuff and More Stuff” (d) “Chai Corner”
  19. 19.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Things” (d) “Paper Petals Cards”
  20. 20.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  21. 21.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Stuff and More Stuff” (c) “Sunny Sips” (d) “Maths Buddies”
  22. 22.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  23. 23.🔍 Which is the odd one out? (a) “Shop” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Bright Bookmarks”
  24. 24.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  25. 25.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  26. 26.Which of these is a poor logo idea? (a) copied from a big brand (b) easy to draw by hand (c) clear at a small size (d) your own drawing
  27. 27.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) no reason (c) it costs more (d) to confuse buyers
  28. 28.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) two or three colours (d) too many small details
  29. 29.True or false: “Chai Corner” is a good business name. (a) False (b) True
  30. 30.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Shop”
  31. 31.Which of these is a good business name? (a) “Sunny Sips” (b) “Shop” (c) “Things” (d) “Stuff and More Stuff”
  32. 32.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  33. 33.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  34. 34.✍️ A good business name is… (a) very long (b) short and easy to say (c) impossible to spell (d) rude
  35. 35.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  36. 36.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Paper Petals Cards” (d) “Things”
  37. 37.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Chai Corner”
  38. 38.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  39. 39.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  40. 40.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) it is someone else’s (d) logos are free

Answer key

  1. True
  2. a poor business name
  3. “Bright Bookmarks”
  4. a good business name
  5. twenty colours
  6. two or three colours
  7. a poor logo idea
  8. a good logo idea
  9. “Green Thumb Saplings”
  10. True
  11. False
  12. a good logo idea
  13. “Sunny Sips”
  14. False
  15. a poor logo idea
  16. “Qxzrt Plvv”
  17. a blurry photo
  18. “Chai Corner”
  19. “Things”
  20. a poor business name
  21. “Stuff and More Stuff”
  22. False
  23. “Shop”
  24. True
  25. False
  26. copied from a big brand
  27. people recognise you
  28. too many small details
  29. True
  30. “Bright Bookmarks”
  31. “Sunny Sips”
  32. a good business name
  33. a good business name
  34. short and easy to say
  35. True
  36. “Paper Petals Cards”
  37. “The Losers’ Stall”
  38. False
  39. False
  40. it is someone else’s

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