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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 320 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  2. 2.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  3. 3.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  4. 4.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  5. 5.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) two or three colours (d) a blurry photo
  6. 6.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) too many small details (d) a simple lemon shape
  7. 7.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  8. 8.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  9. 9.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  10. 10.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  11. 11.Which of these is a good logo idea? (a) copied from a big brand (b) easy to draw by hand (c) a blurry photo (d) tiny unreadable text
  12. 12.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  13. 13.✍️ A good business name is… (a) rude (b) impossible to spell (c) very long (d) short and easy to say
  14. 14.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  15. 15.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  16. 16.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  17. 17.Which of these is a poor business name? (a) “Chai Corner” (b) “Green Thumb Saplings” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  18. 18.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  19. 19.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  20. 20.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  21. 21.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  22. 22.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) two or three colours (d) copied from a big brand
  23. 23.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  24. 24.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Qxzrt Plvv”
  25. 25.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  26. 26.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  27. 27.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  28. 28.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  29. 29.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  30. 30.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  31. 31.Which of these is a good business name? (a) “Chai Corner” (b) “Stuff and More Stuff” (c) “Zzkkq Bites” (d) “Qxzrt Plvv”
  32. 32.Which of these is a poor business name? (a) “Maths Buddies” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  33. 33.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  34. 34.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Shop” (c) “Chai Corner” (d) “Sunny Sips”
  35. 35.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  36. 36.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  37. 37.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Things” (d) “Sunny Sips”
  38. 38.True or false: “Chai Corner” is a good business name. (a) True (b) False
  39. 39.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Bright Bookmarks”
  40. 40.🔍 Which is the odd one out? (a) “Shop” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Zzkkq Bites”

Answer key

  1. people recognise you
  2. False
  3. a poor logo idea
  4. “Paper Petals Cards”
  5. a blurry photo
  6. a simple lemon shape
  7. a good business name
  8. a good business name
  9. how people know you
  10. False
  11. easy to draw by hand
  12. a good logo idea
  13. short and easy to say
  14. True
  15. a good logo idea
  16. a poor logo idea
  17. “Stuff and More Stuff”
  18. a good business name
  19. False
  20. “Stuff and More Stuff”
  21. False
  22. copied from a big brand
  23. a good business name
  24. “Qxzrt Plvv”
  25. a good logo idea
  26. a poor business name
  27. True
  28. False
  29. True
  30. True
  31. “Chai Corner”
  32. “Zzkkq Bites”
  33. False
  34. “Shop”
  35. True
  36. a poor logo idea
  37. “Things”
  38. True
  39. “The Losers’ Stall”
  40. “Chai Corner”

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