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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 330 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Things” (c) “Bright Bookmarks” (d) “Paper Petals Cards”
  2. 2.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  3. 3.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  4. 4.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) how people know you (d) your cash box
  5. 5.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) it is too easy (d) copying is smart
  6. 6.True or false: “Things” is a good business name. (a) False (b) True
  7. 7.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  8. 8.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  9. 9.Which of these is a good logo idea? (a) copied from a big brand (b) a simple lemon shape (c) a blurry photo (d) too many small details
  10. 10.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  11. 11.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  12. 12.True or false: “Shop” is a poor business name. (a) True (b) False
  13. 13.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  14. 14.Which of these is a poor logo idea? (a) easy to draw by hand (b) a blurry photo (c) clear at a small size (d) a simple lemon shape
  15. 15.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  16. 16.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  17. 17.🔍 Which is the odd one out? (a) “Things” (b) “Stuff and More Stuff” (c) “The Losers’ Stall” (d) “Paper Petals Cards”
  18. 18.Which of these is a poor logo idea? (a) clear at a small size (b) two or three colours (c) your own drawing (d) copied from a big brand
  19. 19.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  20. 20.Which of these is a good logo idea? (a) easy to draw by hand (b) too many small details (c) twenty colours (d) copied from a big brand
  21. 21.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  22. 22.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  23. 23.Which of these is a good logo idea? (a) tiny unreadable text (b) two or three colours (c) twenty colours (d) copied from a big brand
  24. 24.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  25. 25.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  26. 26.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Qxzrt Plvv” (c) “Shop” (d) “Things”
  27. 27.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  28. 28.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  29. 29.Which of these is a good logo idea? (a) too many small details (b) a blurry photo (c) twenty colours (d) clear at a small size
  30. 30.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Shop” (d) “Paper Petals Cards”
  31. 31.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Things” (c) “Maths Buddies” (d) “The Losers’ Stall”
  32. 32.Which of these is a poor logo idea? (a) a simple lemon shape (b) twenty colours (c) clear at a small size (d) two or three colours
  33. 33.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  34. 34.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “Sunny Sips”
  35. 35.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  36. 36.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  37. 37.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  38. 38.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  39. 39.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  40. 40.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) it costs more (d) people recognise you

Answer key

  1. “Things”
  2. “Bright Bookmarks”
  3. False
  4. how people know you
  5. it is someone else’s
  6. False
  7. “The Losers’ Stall”
  8. False
  9. a simple lemon shape
  10. True
  11. a good business name
  12. True
  13. “Bright Bookmarks”
  14. a blurry photo
  15. a poor business name
  16. a good logo idea
  17. “Paper Petals Cards”
  18. copied from a big brand
  19. a poor logo idea
  20. easy to draw by hand
  21. a good business name
  22. a poor logo idea
  23. two or three colours
  24. False
  25. a poor business name
  26. “Maths Buddies”
  27. False
  28. a good business name
  29. clear at a small size
  30. “Paper Petals Cards”
  31. “Maths Buddies”
  32. twenty colours
  33. False
  34. “Stuff and More Stuff”
  35. “Qxzrt Plvv”
  36. True
  37. “Stuff and More Stuff”
  38. False
  39. a poor logo idea
  40. people recognise you

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