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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 34 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) impossible to spell (b) very long (c) rude (d) short and easy to say
  2. 2.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  3. 3.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  4. 4.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  5. 5.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  6. 6.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) clear at a small size (d) too many small details
  7. 7.True or false: “Shop” is a good business name. (a) False (b) True
  8. 8.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  9. 9.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  10. 10.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  11. 11.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Shop” (d) “Green Thumb Saplings”
  12. 12.🔍 Which is the odd one out? (a) “Things” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Chai Corner”
  13. 13.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Maths Buddies” (d) “Bright Bookmarks”
  14. 14.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  15. 15.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  16. 16.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  17. 17.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  18. 18.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  19. 19.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  20. 20.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  21. 21.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  22. 22.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  23. 23.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  24. 24.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  25. 25.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  26. 26.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Maths Buddies” (d) “Stuff and More Stuff”
  27. 27.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Shop” (d) “Qxzrt Plvv”
  28. 28.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  29. 29.Which of these is a good business name? (a) “Things” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  30. 30.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) your cash box (d) how people know you
  31. 31.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  32. 32.Which of these is a good logo idea? (a) tiny unreadable text (b) too many small details (c) copied from a big brand (d) your own drawing
  33. 33.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Things” (d) “Chai Corner”
  34. 34.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) no reason (c) to confuse buyers (d) people recognise you
  35. 35.True or false: “a blurry photo” is a good logo idea. (a) False (b) True
  36. 36.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  37. 37.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Maths Buddies” (c) “Zzkkq Bites” (d) “Paper Petals Cards”
  38. 38.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  39. 39.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  40. 40.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True

Answer key

  1. short and easy to say
  2. a good business name
  3. a good business name
  4. “Paper Petals Cards”
  5. a good logo idea
  6. too many small details
  7. False
  8. True
  9. False
  10. True
  11. “Green Thumb Saplings”
  12. “Chai Corner”
  13. “Stuff and More Stuff”
  14. True
  15. a good logo idea
  16. a poor business name
  17. a poor business name
  18. it is someone else’s
  19. False
  20. a poor logo idea
  21. a poor business name
  22. a good logo idea
  23. True
  24. a good business name
  25. “Zzkkq Bites”
  26. “Stuff and More Stuff”
  27. “Paper Petals Cards”
  28. True
  29. “Sunny Sips”
  30. how people know you
  31. False
  32. your own drawing
  33. “Chai Corner”
  34. people recognise you
  35. False
  36. “Qxzrt Plvv”
  37. “Zzkkq Bites”
  38. a good logo idea
  39. False
  40. False

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