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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 374 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) it costs more (c) no reason (d) to confuse buyers
  2. 2.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Things” (d) “Sunny Sips”
  3. 3.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  4. 4.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  5. 5.Which of these is a good logo idea? (a) easy to draw by hand (b) a blurry photo (c) tiny unreadable text (d) twenty colours
  6. 6.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  7. 7.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  8. 8.🏷️ What is a brand? (a) how people know you (b) your stall table (c) your cash box (d) a type of loan
  9. 9.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  10. 10.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Paper Petals Cards”
  11. 11.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  12. 12.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  13. 13.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  14. 14.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  15. 15.Which of these is a poor logo idea? (a) clear at a small size (b) easy to draw by hand (c) too many small details (d) a simple lemon shape
  16. 16.✍️ A good business name is… (a) impossible to spell (b) rude (c) very long (d) short and easy to say
  17. 17.True or false: “Shop” is a good business name. (a) False (b) True
  18. 18.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  19. 19.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  20. 20.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  21. 21.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  22. 22.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  23. 23.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) logos are free (d) it is someone else’s
  24. 24.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  25. 25.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Things” (d) “Sunny Sips”
  26. 26.Which of these is a good logo idea? (a) two or three colours (b) twenty colours (c) tiny unreadable text (d) copied from a big brand
  27. 27.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  28. 28.🔍 Which is the odd one out? (a) “Things” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Sunny Sips”
  29. 29.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “Qxzrt Plvv” (d) “Chai Corner”
  30. 30.True or false: “too many small details” is a good logo idea. (a) False (b) True
  31. 31.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  32. 32.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  33. 33.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  34. 34.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  35. 35.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  36. 36.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) copied from a big brand (d) clear at a small size
  37. 37.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  38. 38.Which of these is a poor logo idea? (a) clear at a small size (b) your own drawing (c) two or three colours (d) a blurry photo
  39. 39.True or false: “Shop” is a poor business name. (a) False (b) True
  40. 40.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name

Answer key

  1. people recognise you
  2. “Things”
  3. True
  4. a good logo idea
  5. easy to draw by hand
  6. a good logo idea
  7. True
  8. how people know you
  9. a poor business name
  10. “Qxzrt Plvv”
  11. “Paper Petals Cards”
  12. True
  13. a poor logo idea
  14. True
  15. too many small details
  16. short and easy to say
  17. False
  18. False
  19. False
  20. False
  21. True
  22. False
  23. it is someone else’s
  24. a good business name
  25. “Sunny Sips”
  26. two or three colours
  27. “The Losers’ Stall”
  28. “Things”
  29. “Chai Corner”
  30. False
  31. a good business name
  32. False
  33. a poor logo idea
  34. a poor business name
  35. a poor logo idea
  36. copied from a big brand
  37. a poor logo idea
  38. a blurry photo
  39. True
  40. a good business name

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