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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 401 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Shop” is a poor business name. (a) False (b) True
  2. 2.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  3. 3.Which of these is a good business name? (a) “Things” (b) “The Losers’ Stall” (c) “Shop” (d) “Paper Petals Cards”
  4. 4.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  5. 5.Which of these is a poor logo idea? (a) easy to draw by hand (b) a blurry photo (c) a simple lemon shape (d) your own drawing
  6. 6.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  7. 7.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  8. 8.True or false: “Things” is a good business name. (a) True (b) False
  9. 9.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Bright Bookmarks”
  10. 10.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  11. 11.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  12. 12.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) rude (d) very long
  13. 13.Which of these is a good business name? (a) “Sunny Sips” (b) “Shop” (c) “Things” (d) “The Losers’ Stall”
  14. 14.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Things” (d) “Chai Corner”
  15. 15.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) easy to draw by hand (d) two or three colours
  16. 16.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Chai Corner”
  17. 17.Which of these is a good logo idea? (a) too many small details (b) tiny unreadable text (c) copied from a big brand (d) your own drawing
  18. 18.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  19. 19.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  20. 20.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) people recognise you (d) to confuse buyers
  21. 21.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  22. 22.🔍 Which is the odd one out? (a) “Things” (b) “Chai Corner” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  23. 23.Which of these is a good logo idea? (a) a blurry photo (b) too many small details (c) copied from a big brand (d) clear at a small size
  24. 24.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  25. 25.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  26. 26.🎨 Why not copy a famous logo? (a) copying is smart (b) logos are free (c) it is someone else’s (d) it is too easy
  27. 27.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  28. 28.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) twenty colours (d) a simple lemon shape
  29. 29.🏷️ What is a brand? (a) your cash box (b) your stall table (c) a type of loan (d) how people know you
  30. 30.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  31. 31.Which of these is a poor logo idea? (a) clear at a small size (b) copied from a big brand (c) a simple lemon shape (d) easy to draw by hand
  32. 32.Which of these is a poor logo idea? (a) your own drawing (b) easy to draw by hand (c) twenty colours (d) two or three colours
  33. 33.Which of these is a good business name? (a) “Things” (b) “Stuff and More Stuff” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  34. 34.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  35. 35.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  36. 36.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  37. 37.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  38. 38.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Things”
  39. 39.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  40. 40.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) too many small details (d) clear at a small size

Answer key

  1. True
  2. a good business name
  3. “Paper Petals Cards”
  4. False
  5. a blurry photo
  6. a poor logo idea
  7. a poor logo idea
  8. False
  9. “Zzkkq Bites”
  10. a good business name
  11. a poor business name
  12. short and easy to say
  13. “Sunny Sips”
  14. “Things”
  15. tiny unreadable text
  16. “The Losers’ Stall”
  17. your own drawing
  18. a poor business name
  19. “Zzkkq Bites”
  20. people recognise you
  21. True
  22. “Chai Corner”
  23. clear at a small size
  24. False
  25. a good business name
  26. it is someone else’s
  27. “Qxzrt Plvv”
  28. a simple lemon shape
  29. how people know you
  30. True
  31. copied from a big brand
  32. twenty colours
  33. “Bright Bookmarks”
  34. a poor business name
  35. a poor business name
  36. True
  37. True
  38. “Things”
  39. True
  40. too many small details

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