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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 403 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  2. 2.Which of these is a good business name? (a) “Things” (b) “Stuff and More Stuff” (c) “The Losers’ Stall” (d) “Sunny Sips”
  3. 3.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  4. 4.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Shop”
  5. 5.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Chai Corner”
  6. 6.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  7. 7.Which of these is a poor logo idea? (a) two or three colours (b) too many small details (c) easy to draw by hand (d) a simple lemon shape
  8. 8.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) it costs more (c) no reason (d) to confuse buyers
  9. 9.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  10. 10.True or false: “Shop” is a poor business name. (a) True (b) False
  11. 11.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  12. 12.✍️ A good business name is… (a) short and easy to say (b) very long (c) impossible to spell (d) rude
  13. 13.Which of these is a good logo idea? (a) a blurry photo (b) twenty colours (c) clear at a small size (d) tiny unreadable text
  14. 14.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Things” (c) “Green Thumb Saplings” (d) “Maths Buddies”
  15. 15.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  16. 16.🏷️ What is a brand? (a) your cash box (b) your stall table (c) a type of loan (d) how people know you
  17. 17.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  18. 18.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Shop”
  19. 19.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  20. 20.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  21. 21.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  22. 22.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  23. 23.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  24. 24.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  25. 25.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Things”
  26. 26.Which of these is a good business name? (a) “Things” (b) “Maths Buddies” (c) “The Losers’ Stall” (d) “Qxzrt Plvv”
  27. 27.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  28. 28.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  29. 29.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  30. 30.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  31. 31.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Qxzrt Plvv”
  32. 32.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  33. 33.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  34. 34.Which of these is a poor logo idea? (a) a blurry photo (b) a simple lemon shape (c) easy to draw by hand (d) clear at a small size
  35. 35.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  36. 36.Which of these is a poor logo idea? (a) two or three colours (b) your own drawing (c) copied from a big brand (d) easy to draw by hand
  37. 37.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  38. 38.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  39. 39.Which of these is a poor logo idea? (a) two or three colours (b) twenty colours (c) clear at a small size (d) a simple lemon shape
  40. 40.True or false: “your own drawing” is a good logo idea. (a) False (b) True

Answer key

  1. False
  2. “Sunny Sips”
  3. a poor business name
  4. “Chai Corner”
  5. “Qxzrt Plvv”
  6. a good business name
  7. too many small details
  8. people recognise you
  9. a good business name
  10. True
  11. a good logo idea
  12. short and easy to say
  13. clear at a small size
  14. “Things”
  15. True
  16. how people know you
  17. False
  18. “Green Thumb Saplings”
  19. a good logo idea
  20. it is someone else’s
  21. False
  22. a poor business name
  23. a good business name
  24. False
  25. “Things”
  26. “Maths Buddies”
  27. a poor logo idea
  28. True
  29. True
  30. a good business name
  31. “Qxzrt Plvv”
  32. False
  33. a poor business name
  34. a blurry photo
  35. a poor logo idea
  36. copied from a big brand
  37. True
  38. “The Losers’ Stall”
  39. twenty colours
  40. True

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