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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 420 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.🔍 Which is the odd one out? (a) “Shop” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “The Losers’ Stall”
  2. 2.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  3. 3.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) people recognise you (d) it costs more
  4. 4.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) copied from a big brand (d) clear at a small size
  5. 5.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  6. 6.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  7. 7.Which of these is a good logo idea? (a) your own drawing (b) a blurry photo (c) twenty colours (d) copied from a big brand
  8. 8.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  9. 9.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “The Losers’ Stall”
  10. 10.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  11. 11.Which of these is a good logo idea? (a) clear at a small size (b) too many small details (c) twenty colours (d) a blurry photo
  12. 12.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Maths Buddies” (d) “The Losers’ Stall”
  13. 13.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”
  14. 14.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  15. 15.✍️ A good business name is… (a) very long (b) impossible to spell (c) rude (d) short and easy to say
  16. 16.True or false: “Maths Buddies” is a good business name. (a) True (b) False
  17. 17.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  18. 18.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  19. 19.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  20. 20.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  21. 21.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  22. 22.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  23. 23.Which of these is a good business name? (a) “Maths Buddies” (b) “Zzkkq Bites” (c) “Things” (d) “Qxzrt Plvv”
  24. 24.Which of these is a good business name? (a) “Things” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Stuff and More Stuff”
  25. 25.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  26. 26.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  27. 27.True or false: “Sunny Sips” is a poor business name. (a) True (b) False
  28. 28.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Shop”
  29. 29.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  30. 30.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  31. 31.True or false: “Zzkkq Bites” is a good business name. (a) True (b) False
  32. 32.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  33. 33.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  34. 34.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  35. 35.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) it is someone else’s (d) logos are free
  36. 36.Which of these is a poor logo idea? (a) a blurry photo (b) a simple lemon shape (c) two or three colours (d) your own drawing
  37. 37.True or false: “too many small details” is a good logo idea. (a) True (b) False
  38. 38.True or false: “Shop” is a good business name. (a) True (b) False
  39. 39.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  40. 40.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False

Answer key

  1. “Maths Buddies”
  2. a good logo idea
  3. people recognise you
  4. copied from a big brand
  5. a poor business name
  6. a good logo idea
  7. your own drawing
  8. a good business name
  9. “The Losers’ Stall”
  10. a poor logo idea
  11. clear at a small size
  12. “The Losers’ Stall”
  13. “Bright Bookmarks”
  14. False
  15. short and easy to say
  16. True
  17. False
  18. True
  19. False
  20. False
  21. True
  22. True
  23. “Maths Buddies”
  24. “Paper Petals Cards”
  25. a poor business name
  26. “Qxzrt Plvv”
  27. False
  28. “Bright Bookmarks”
  29. False
  30. True
  31. False
  32. a poor business name
  33. a good logo idea
  34. True
  35. it is someone else’s
  36. a blurry photo
  37. False
  38. False
  39. False
  40. False

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