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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 50 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) very long (b) impossible to spell (c) short and easy to say (d) rude
  2. 2.Which of these is a good business name? (a) “Things” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  3. 3.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  4. 4.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Things” (c) “Chai Corner” (d) “Bright Bookmarks”
  5. 5.Which of these is a good logo idea? (a) copied from a big brand (b) a simple lemon shape (c) twenty colours (d) too many small details
  6. 6.Which of these is a good business name? (a) “Chai Corner” (b) “Shop” (c) “Stuff and More Stuff” (d) “Qxzrt Plvv”
  7. 7.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  8. 8.🏷️ What is a brand? (a) your cash box (b) your stall table (c) how people know you (d) a type of loan
  9. 9.Which of these is a good logo idea? (a) too many small details (b) tiny unreadable text (c) your own drawing (d) a blurry photo
  10. 10.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  11. 11.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  12. 12.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  13. 13.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  14. 14.🎨 Why not copy a famous logo? (a) it is too easy (b) logos are free (c) copying is smart (d) it is someone else’s
  15. 15.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  16. 16.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  17. 17.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  18. 18.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  19. 19.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  20. 20.Which of these is a poor business name? (a) “Maths Buddies” (b) “Chai Corner” (c) “Shop” (d) “Bright Bookmarks”
  21. 21.Which of these is a good logo idea? (a) tiny unreadable text (b) too many small details (c) a blurry photo (d) easy to draw by hand
  22. 22.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Things” (d) “Bright Bookmarks”
  23. 23.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  24. 24.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  25. 25.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  26. 26.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  27. 27.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  28. 28.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  29. 29.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  30. 30.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  31. 31.Which of these is a poor business name? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “Chai Corner” (d) “Things”
  32. 32.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Maths Buddies”
  33. 33.True or false: “Things” is a poor business name. (a) False (b) True
  34. 34.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Stuff and More Stuff” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  35. 35.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  36. 36.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  37. 37.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Shop”
  38. 38.Which of these is a good logo idea? (a) two or three colours (b) tiny unreadable text (c) copied from a big brand (d) twenty colours
  39. 39.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  40. 40.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”

Answer key

  1. short and easy to say
  2. “Maths Buddies”
  3. a good business name
  4. “Things”
  5. a simple lemon shape
  6. “Chai Corner”
  7. a poor business name
  8. how people know you
  9. your own drawing
  10. “Qxzrt Plvv”
  11. a poor logo idea
  12. a poor business name
  13. a poor logo idea
  14. it is someone else’s
  15. a good logo idea
  16. a good business name
  17. True
  18. a good logo idea
  19. False
  20. “Shop”
  21. easy to draw by hand
  22. “Bright Bookmarks”
  23. True
  24. True
  25. a good business name
  26. a good logo idea
  27. a poor business name
  28. True
  29. a poor logo idea
  30. people recognise you
  31. “Things”
  32. “Zzkkq Bites”
  33. True
  34. “Stuff and More Stuff”
  35. a good business name
  36. a poor business name
  37. “Shop”
  38. two or three colours
  39. a good business name
  40. “Paper Petals Cards”

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