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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 513 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Paper Petals Cards”
  2. 2.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  3. 3.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “Shop”
  4. 4.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) how people know you (d) your cash box
  5. 5.True or false: “Things” is a poor business name. (a) True (b) False
  6. 6.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  7. 7.✍️ A good business name is… (a) impossible to spell (b) very long (c) rude (d) short and easy to say
  8. 8.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  9. 9.Which of these is a poor business name? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Paper Petals Cards”
  10. 10.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  11. 11.Which of these is a poor logo idea? (a) copied from a big brand (b) a simple lemon shape (c) your own drawing (d) easy to draw by hand
  12. 12.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  13. 13.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Shop” (c) “Green Thumb Saplings” (d) “Zzkkq Bites”
  14. 14.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  15. 15.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) it costs more (c) no reason (d) to confuse buyers
  16. 16.🎨 Why not copy a famous logo? (a) it is too easy (b) copying is smart (c) logos are free (d) it is someone else’s
  17. 17.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Things”
  18. 18.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  19. 19.Which of these is a good logo idea? (a) your own drawing (b) copied from a big brand (c) tiny unreadable text (d) twenty colours
  20. 20.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  21. 21.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Sunny Sips” (d) “The Losers’ Stall”
  22. 22.Which of these is a good logo idea? (a) tiny unreadable text (b) twenty colours (c) too many small details (d) easy to draw by hand
  23. 23.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  24. 24.True or false: “Chai Corner” is a good business name. (a) False (b) True
  25. 25.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  26. 26.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Things” (d) “Bright Bookmarks”
  27. 27.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a poor business name (b) a good business name
  28. 28.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) tiny unreadable text (d) a simple lemon shape
  29. 29.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  30. 30.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  31. 31.Which of these is a poor logo idea? (a) easy to draw by hand (b) too many small details (c) a simple lemon shape (d) your own drawing
  32. 32.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  33. 33.Which of these is a good business name? (a) “Things” (b) “The Losers’ Stall” (c) “Zzkkq Bites” (d) “Chai Corner”
  34. 34.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  35. 35.True or false: “Qxzrt Plvv” is a poor business name. (a) True (b) False
  36. 36.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Green Thumb Saplings” (c) “Sunny Sips” (d) “Zzkkq Bites”
  37. 37.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  38. 38.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Shop” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  39. 39.Which of these is a good logo idea? (a) copied from a big brand (b) twenty colours (c) clear at a small size (d) a blurry photo
  40. 40.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False

Answer key

  1. “The Losers’ Stall”
  2. False
  3. “Shop”
  4. how people know you
  5. True
  6. False
  7. short and easy to say
  8. “Bright Bookmarks”
  9. “Qxzrt Plvv”
  10. True
  11. copied from a big brand
  12. True
  13. “Green Thumb Saplings”
  14. “Stuff and More Stuff”
  15. people recognise you
  16. it is someone else’s
  17. “Things”
  18. a poor business name
  19. your own drawing
  20. a poor logo idea
  21. “Sunny Sips”
  22. easy to draw by hand
  23. False
  24. True
  25. True
  26. “Bright Bookmarks”
  27. a good business name
  28. a simple lemon shape
  29. a poor logo idea
  30. a good logo idea
  31. too many small details
  32. a good logo idea
  33. “Chai Corner”
  34. True
  35. True
  36. “Zzkkq Bites”
  37. True
  38. “Paper Petals Cards”
  39. clear at a small size
  40. False

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