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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 603 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) short and easy to say (b) rude (c) very long (d) impossible to spell
  2. 2.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  3. 3.True or false: “Chai Corner” is a good business name. (a) True (b) False
  4. 4.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Shop” (d) “Things”
  5. 5.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Chai Corner” (d) “Shop”
  6. 6.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  7. 7.Which of these is a good business name? (a) “Shop” (b) “Stuff and More Stuff” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  8. 8.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Chai Corner” (d) “Stuff and More Stuff”
  9. 9.Which of these is a good logo idea? (a) a simple lemon shape (b) a blurry photo (c) too many small details (d) copied from a big brand
  10. 10.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  11. 11.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  12. 12.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  13. 13.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “Things”
  14. 14.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Green Thumb Saplings”
  15. 15.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  16. 16.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  17. 17.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “Shop” (d) “Maths Buddies”
  18. 18.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) it is too easy (d) logos are free
  19. 19.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Bright Bookmarks” (d) “Zzkkq Bites”
  20. 20.Which of these is a good logo idea? (a) too many small details (b) tiny unreadable text (c) copied from a big brand (d) easy to draw by hand
  21. 21.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  22. 22.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  23. 23.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  24. 24.Which of these is a poor logo idea? (a) easy to draw by hand (b) copied from a big brand (c) a simple lemon shape (d) your own drawing
  25. 25.True or false: “Shop” is a poor business name. (a) False (b) True
  26. 26.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Chai Corner”
  27. 27.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  28. 28.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  29. 29.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  30. 30.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  31. 31.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Zzkkq Bites”
  32. 32.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  33. 33.Which of these is a poor logo idea? (a) tiny unreadable text (b) two or three colours (c) easy to draw by hand (d) clear at a small size
  34. 34.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  35. 35.Which of these is a good logo idea? (a) a blurry photo (b) too many small details (c) two or three colours (d) copied from a big brand
  36. 36.True or false: “clear at a small size” is a good logo idea. (a) False (b) True
  37. 37.Which of these is a good business name? (a) “Shop” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “The Losers’ Stall”
  38. 38.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  39. 39.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) how people know you (d) your stall table
  40. 40.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True

Answer key

  1. short and easy to say
  2. a poor logo idea
  3. True
  4. “Sunny Sips”
  5. “Shop”
  6. a poor business name
  7. “Bright Bookmarks”
  8. “Chai Corner”
  9. a simple lemon shape
  10. True
  11. a poor logo idea
  12. True
  13. “Things”
  14. “Qxzrt Plvv”
  15. a poor logo idea
  16. a good business name
  17. “Maths Buddies”
  18. it is someone else’s
  19. “Bright Bookmarks”
  20. easy to draw by hand
  21. True
  22. True
  23. a good logo idea
  24. copied from a big brand
  25. True
  26. “Zzkkq Bites”
  27. False
  28. False
  29. False
  30. a good logo idea
  31. “Green Thumb Saplings”
  32. True
  33. tiny unreadable text
  34. “The Losers’ Stall”
  35. two or three colours
  36. True
  37. “Paper Petals Cards”
  38. True
  39. how people know you
  40. False

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