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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 61 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) your cash box (d) how people know you
  2. 2.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  3. 3.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Things” (d) “Stuff and More Stuff”
  4. 4.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) clear at a small size (d) tiny unreadable text
  5. 5.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  6. 6.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  7. 7.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  8. 8.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Things” (c) “Bright Bookmarks” (d) “Maths Buddies”
  9. 9.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Bright Bookmarks” (c) “Things” (d) “Shop”
  10. 10.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Bright Bookmarks” (d) “Sunny Sips”
  11. 11.True or false: “too many small details” is a good logo idea. (a) False (b) True
  12. 12.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  13. 13.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  14. 14.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  15. 15.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  16. 16.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Shop” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  17. 17.True or false: “Shop” is a poor business name. (a) True (b) False
  18. 18.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  19. 19.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  20. 20.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  21. 21.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  22. 22.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Stuff and More Stuff” (c) “Things” (d) “Shop”
  23. 23.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  24. 24.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  25. 25.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “Sunny Sips”
  26. 26.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Shop” (d) “Stuff and More Stuff”
  27. 27.Which of these is a good business name? (a) “Chai Corner” (b) “Shop” (c) “Qxzrt Plvv” (d) “Things”
  28. 28.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  29. 29.🔍 Which is the odd one out? (a) “Things” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “Green Thumb Saplings”
  30. 30.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  31. 31.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  32. 32.🔍 Which is the odd one out? (a) “Things” (b) “Qxzrt Plvv” (c) “Paper Petals Cards” (d) “Shop”
  33. 33.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  34. 34.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  35. 35.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  36. 36.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  37. 37.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) clear at a small size (d) a blurry photo
  38. 38.✍️ A good business name is… (a) rude (b) very long (c) short and easy to say (d) impossible to spell
  39. 39.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) people recognise you (c) to confuse buyers (d) no reason
  40. 40.Which of these is a good business name? (a) “Shop” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “Stuff and More Stuff”

Answer key

  1. how people know you
  2. False
  3. “Sunny Sips”
  4. tiny unreadable text
  5. False
  6. a poor business name
  7. a poor business name
  8. “Things”
  9. “Bright Bookmarks”
  10. “Qxzrt Plvv”
  11. False
  12. True
  13. a poor business name
  14. True
  15. True
  16. “Sunny Sips”
  17. True
  18. True
  19. a good business name
  20. False
  21. False
  22. “Maths Buddies”
  23. a good business name
  24. a poor logo idea
  25. “Stuff and More Stuff”
  26. “Chai Corner”
  27. “Chai Corner”
  28. a good business name
  29. “Green Thumb Saplings”
  30. False
  31. True
  32. “Paper Petals Cards”
  33. a good logo idea
  34. True
  35. False
  36. “Bright Bookmarks”
  37. a blurry photo
  38. short and easy to say
  39. people recognise you
  40. “Maths Buddies”

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