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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 610 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “tiny unreadable text” is a good logo idea. (a) False (b) True
  2. 2.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your cash box (d) your stall table
  3. 3.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  4. 4.True or false: “a simple lemon shape” is a good logo idea. (a) True (b) False
  5. 5.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) a simple lemon shape (d) too many small details
  6. 6.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  7. 7.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  8. 8.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Shop” (d) “Green Thumb Saplings”
  9. 9.🎨 Why not copy a famous logo? (a) it is someone else’s (b) logos are free (c) copying is smart (d) it is too easy
  10. 10.Which of these is a poor business name? (a) “Shop” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Paper Petals Cards”
  11. 11.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  12. 12.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) people recognise you (c) to confuse buyers (d) no reason
  13. 13.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  14. 14.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  15. 15.True or false: “too many small details” is a good logo idea. (a) True (b) False
  16. 16.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Chai Corner”
  17. 17.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  18. 18.Which of these is a good business name? (a) “Maths Buddies” (b) “Shop” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  19. 19.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  20. 20.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Stuff and More Stuff” (d) “Chai Corner”
  21. 21.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  22. 22.Which of these is a poor logo idea? (a) twenty colours (b) easy to draw by hand (c) two or three colours (d) clear at a small size
  23. 23.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  24. 24.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  25. 25.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  26. 26.🔍 Which is the odd one out? (a) “Things” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Maths Buddies”
  27. 27.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  28. 28.✍️ A good business name is… (a) rude (b) short and easy to say (c) impossible to spell (d) very long
  29. 29.Which of these is a good logo idea? (a) twenty colours (b) tiny unreadable text (c) a blurry photo (d) clear at a small size
  30. 30.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  31. 31.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  32. 32.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Shop”
  33. 33.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  34. 34.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  35. 35.True or false: “twenty colours” is a good logo idea. (a) True (b) False
  36. 36.Which of these is a good business name? (a) “Things” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  37. 37.True or false: “your own drawing” is a poor logo idea. (a) False (b) True
  38. 38.Which of these is a good business name? (a) “Shop” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Stuff and More Stuff”
  39. 39.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  40. 40.Which of these is a good logo idea? (a) two or three colours (b) tiny unreadable text (c) too many small details (d) twenty colours

Answer key

  1. False
  2. how people know you
  3. a good business name
  4. True
  5. too many small details
  6. a poor logo idea
  7. False
  8. “Green Thumb Saplings”
  9. it is someone else’s
  10. “Shop”
  11. True
  12. people recognise you
  13. True
  14. True
  15. False
  16. “Zzkkq Bites”
  17. a poor business name
  18. “Maths Buddies”
  19. a good logo idea
  20. “Chai Corner”
  21. False
  22. twenty colours
  23. “The Losers’ Stall”
  24. a poor business name
  25. a poor logo idea
  26. “Things”
  27. False
  28. short and easy to say
  29. clear at a small size
  30. a good business name
  31. a poor logo idea
  32. “Bright Bookmarks”
  33. True
  34. False
  35. False
  36. “Sunny Sips”
  37. False
  38. “Chai Corner”
  39. a good logo idea
  40. two or three colours

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