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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 611 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) people recognise you (d) to confuse buyers
  2. 2.Which of these is a poor business name? (a) “Shop” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Sunny Sips”
  3. 3.True or false: “Things” is a good business name. (a) False (b) True
  4. 4.Which of these is a poor logo idea? (a) two or three colours (b) tiny unreadable text (c) a simple lemon shape (d) clear at a small size
  5. 5.Which of these is a poor logo idea? (a) a simple lemon shape (b) a blurry photo (c) clear at a small size (d) easy to draw by hand
  6. 6.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “Shop” (c) “Things” (d) “The Losers’ Stall”
  7. 7.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Shop”
  8. 8.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Green Thumb Saplings” (d) “Things”
  9. 9.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  10. 10.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  11. 11.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  12. 12.🏷️ What is a brand? (a) how people know you (b) a type of loan (c) your stall table (d) your cash box
  13. 13.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  14. 14.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “The Losers’ Stall”
  15. 15.Which of these is a good logo idea? (a) copied from a big brand (b) too many small details (c) twenty colours (d) a simple lemon shape
  16. 16.✍️ A good business name is… (a) impossible to spell (b) very long (c) short and easy to say (d) rude
  17. 17.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  18. 18.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”
  19. 19.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  20. 20.🔍 Which is the odd one out? (a) “Shop” (b) “Stuff and More Stuff” (c) “Things” (d) “Sunny Sips”
  21. 21.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  22. 22.Which of these is a good logo idea? (a) a blurry photo (b) twenty colours (c) tiny unreadable text (d) easy to draw by hand
  23. 23.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  24. 24.True or false: “Chai Corner” is a good business name. (a) False (b) True
  25. 25.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  26. 26.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Paper Petals Cards”
  27. 27.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Zzkkq Bites” (d) “Paper Petals Cards”
  28. 28.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  29. 29.True or false: “Green Thumb Saplings” is a good business name. (a) True (b) False
  30. 30.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Shop” (d) “Qxzrt Plvv”
  31. 31.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  32. 32.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  33. 33.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) too many small details (d) clear at a small size
  34. 34.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  35. 35.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  36. 36.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  37. 37.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  38. 38.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  39. 39.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “Bright Bookmarks” (d) “Things”
  40. 40.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) logos are free (d) it is too easy

Answer key

  1. people recognise you
  2. “Shop”
  3. False
  4. tiny unreadable text
  5. a blurry photo
  6. “Green Thumb Saplings”
  7. “Chai Corner”
  8. “Things”
  9. a good logo idea
  10. a good business name
  11. a good business name
  12. how people know you
  13. a poor business name
  14. “The Losers’ Stall”
  15. a simple lemon shape
  16. short and easy to say
  17. True
  18. “Green Thumb Saplings”
  19. a good logo idea
  20. “Sunny Sips”
  21. a poor logo idea
  22. easy to draw by hand
  23. False
  24. True
  25. “Qxzrt Plvv”
  26. “Stuff and More Stuff”
  27. “Zzkkq Bites”
  28. a poor business name
  29. True
  30. “Bright Bookmarks”
  31. “Stuff and More Stuff”
  32. False
  33. clear at a small size
  34. a good business name
  35. a good business name
  36. a poor logo idea
  37. a poor business name
  38. False
  39. “Bright Bookmarks”
  40. it is someone else’s

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