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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 63 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Shop” (c) “Qxzrt Plvv” (d) “Paper Petals Cards”
  2. 2.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) clear at a small size (d) copied from a big brand
  3. 3.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  4. 4.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  5. 5.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  6. 6.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “Maths Buddies” (d) “Zzkkq Bites”
  7. 7.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  8. 8.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Chai Corner” (c) “Maths Buddies” (d) “Sunny Sips”
  9. 9.🏷️ What is a brand? (a) your stall table (b) how people know you (c) a type of loan (d) your cash box
  10. 10.Which of these is a good logo idea? (a) a blurry photo (b) twenty colours (c) a simple lemon shape (d) tiny unreadable text
  11. 11.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Shop” (d) “Maths Buddies”
  12. 12.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  13. 13.Which of these is a poor business name? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Chai Corner”
  14. 14.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  15. 15.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  16. 16.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  17. 17.🎨 Why not copy a famous logo? (a) it is someone else’s (b) it is too easy (c) copying is smart (d) logos are free
  18. 18.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  19. 19.Which of these is a poor business name? (a) “Maths Buddies” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Bright Bookmarks”
  20. 20.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  21. 21.🔁 Why use the same colours on posters and the stall? (a) no reason (b) to confuse buyers (c) people recognise you (d) it costs more
  22. 22.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  23. 23.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Things”
  24. 24.✍️ A good business name is… (a) impossible to spell (b) short and easy to say (c) rude (d) very long
  25. 25.True or false: “too many small details” is a good logo idea. (a) True (b) False
  26. 26.Which of these is a good logo idea? (a) too many small details (b) tiny unreadable text (c) easy to draw by hand (d) a blurry photo
  27. 27.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  28. 28.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  29. 29.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  30. 30.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Shop” (d) “Sunny Sips”
  31. 31.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  32. 32.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) easy to draw by hand (d) two or three colours
  33. 33.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  34. 34.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  35. 35.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  36. 36.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  37. 37.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Sunny Sips”
  38. 38.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  39. 39.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  40. 40.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False

Answer key

  1. “Paper Petals Cards”
  2. copied from a big brand
  3. False
  4. True
  5. a poor business name
  6. “Maths Buddies”
  7. False
  8. “Stuff and More Stuff”
  9. how people know you
  10. a simple lemon shape
  11. “Shop”
  12. a good logo idea
  13. “Qxzrt Plvv”
  14. a good business name
  15. “Sunny Sips”
  16. a poor logo idea
  17. it is someone else’s
  18. a good logo idea
  19. “The Losers’ Stall”
  20. a good business name
  21. people recognise you
  22. a poor business name
  23. “Things”
  24. short and easy to say
  25. False
  26. easy to draw by hand
  27. “Green Thumb Saplings”
  28. a good business name
  29. True
  30. “Sunny Sips”
  31. a good logo idea
  32. tiny unreadable text
  33. a good business name
  34. a poor logo idea
  35. True
  36. False
  37. “Zzkkq Bites”
  38. True
  39. False
  40. False

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