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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 646 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “The Losers’ Stall” is a poor business name. (a) True (b) False
  2. 2.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) easy to draw by hand (d) too many small details
  3. 3.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Qxzrt Plvv”
  4. 4.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  5. 5.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “Stuff and More Stuff”
  6. 6.✍️ A good business name is… (a) very long (b) rude (c) short and easy to say (d) impossible to spell
  7. 7.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Maths Buddies” (d) “The Losers’ Stall”
  8. 8.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Shop” (d) “Paper Petals Cards”
  9. 9.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  10. 10.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) logos are free (d) it is too easy
  11. 11.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  12. 12.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Chai Corner”
  13. 13.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) your cash box (d) how people know you
  14. 14.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) people recognise you (c) it costs more (d) no reason
  15. 15.True or false: “Chai Corner” is a good business name. (a) True (b) False
  16. 16.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) tiny unreadable text (d) easy to draw by hand
  17. 17.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  18. 18.Which of these is a poor logo idea? (a) a simple lemon shape (b) twenty colours (c) two or three colours (d) your own drawing
  19. 19.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Shop” (c) “Zzkkq Bites” (d) “Qxzrt Plvv”
  20. 20.Which of these is a poor business name? (a) “Zzkkq Bites” (b) “Sunny Sips” (c) “Paper Petals Cards” (d) “Bright Bookmarks”
  21. 21.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  22. 22.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  23. 23.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “The Losers’ Stall” (d) “Sunny Sips”
  24. 24.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  25. 25.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  26. 26.Which of these is a poor business name? (a) “Sunny Sips” (b) “Chai Corner” (c) “Bright Bookmarks” (d) “Shop”
  27. 27.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Things” (d) “Bright Bookmarks”
  28. 28.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Zzkkq Bites” (d) “Paper Petals Cards”
  29. 29.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  30. 30.Which of these is a good business name? (a) “Things” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Chai Corner”
  31. 31.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  32. 32.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) twenty colours (d) clear at a small size
  33. 33.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  34. 34.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  35. 35.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  36. 36.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  37. 37.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  38. 38.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  39. 39.True or false: “two or three colours” is a good logo idea. (a) False (b) True
  40. 40.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False

Answer key

  1. True
  2. easy to draw by hand
  3. “Qxzrt Plvv”
  4. True
  5. “Green Thumb Saplings”
  6. short and easy to say
  7. “The Losers’ Stall”
  8. “Paper Petals Cards”
  9. a poor logo idea
  10. it is someone else’s
  11. False
  12. “The Losers’ Stall”
  13. how people know you
  14. people recognise you
  15. True
  16. tiny unreadable text
  17. a poor business name
  18. twenty colours
  19. “Paper Petals Cards”
  20. “Zzkkq Bites”
  21. False
  22. a poor business name
  23. “Sunny Sips”
  24. True
  25. True
  26. “Shop”
  27. “Things”
  28. “Zzkkq Bites”
  29. True
  30. “Chai Corner”
  31. a poor business name
  32. clear at a small size
  33. a good business name
  34. True
  35. True
  36. a good logo idea
  37. a poor business name
  38. False
  39. True
  40. False

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