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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 670 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Why not copy a famous logo? (a) copying is smart (b) it is someone else’s (c) logos are free (d) it is too easy
  2. 2.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) twenty colours (d) easy to draw by hand
  3. 3.True or false: “copied from a big brand” is a good logo idea. (a) False (b) True
  4. 4.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  5. 5.🏷️ What is a brand? (a) how people know you (b) your stall table (c) your cash box (d) a type of loan
  6. 6.Which of these is a poor logo idea? (a) two or three colours (b) too many small details (c) easy to draw by hand (d) your own drawing
  7. 7.True or false: “too many small details” is a good logo idea. (a) True (b) False
  8. 8.True or false: “Shop” is a poor business name. (a) False (b) True
  9. 9.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  10. 10.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “The Losers’ Stall” (d) “Things”
  11. 11.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  12. 12.Which of these is a poor business name? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  13. 13.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  14. 14.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  15. 15.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  16. 16.True or false: “Chai Corner” is a poor business name. (a) False (b) True
  17. 17.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  18. 18.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  19. 19.True or false: “Things” is a poor business name. (a) False (b) True
  20. 20.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  21. 21.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) a simple lemon shape (d) too many small details
  22. 22.Which of these is a poor logo idea? (a) copied from a big brand (b) your own drawing (c) a simple lemon shape (d) two or three colours
  23. 23.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  24. 24.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Bright Bookmarks” (d) “Things”
  25. 25.True or false: “Zzkkq Bites” is a poor business name. (a) True (b) False
  26. 26.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  27. 27.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  28. 28.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Sunny Sips” (c) “Things” (d) “The Losers’ Stall”
  29. 29.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) clear at a small size (d) a blurry photo
  30. 30.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  31. 31.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  32. 32.✍️ A good business name is… (a) impossible to spell (b) very long (c) rude (d) short and easy to say
  33. 33.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  34. 34.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  35. 35.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  36. 36.True or false: “easy to draw by hand” is a good logo idea. (a) True (b) False
  37. 37.Which of these is a poor business name? (a) “Maths Buddies” (b) “Shop” (c) “Bright Bookmarks” (d) “Chai Corner”
  38. 38.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  39. 39.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you
  40. 40.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False

Answer key

  1. it is someone else’s
  2. twenty colours
  3. False
  4. True
  5. how people know you
  6. too many small details
  7. False
  8. True
  9. a good logo idea
  10. “Paper Petals Cards”
  11. a good logo idea
  12. “Zzkkq Bites”
  13. a poor logo idea
  14. a poor business name
  15. a good business name
  16. False
  17. False
  18. a good logo idea
  19. True
  20. False
  21. a simple lemon shape
  22. copied from a big brand
  23. “Qxzrt Plvv”
  24. “Bright Bookmarks”
  25. True
  26. a poor logo idea
  27. True
  28. “Sunny Sips”
  29. a blurry photo
  30. a good business name
  31. a good business name
  32. short and easy to say
  33. a good business name
  34. a poor business name
  35. a poor logo idea
  36. True
  37. “Shop”
  38. a good logo idea
  39. people recognise you
  40. False

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