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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 68 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ What is a brand? (a) your cash box (b) a type of loan (c) your stall table (d) how people know you
  2. 2.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  3. 3.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  4. 4.Which of these is a poor logo idea? (a) two or three colours (b) clear at a small size (c) tiny unreadable text (d) easy to draw by hand
  5. 5.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) a blurry photo (d) clear at a small size
  6. 6.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Things”
  7. 7.Which of these is a good logo idea? (a) tiny unreadable text (b) a blurry photo (c) too many small details (d) two or three colours
  8. 8.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Bright Bookmarks” (d) “Qxzrt Plvv”
  9. 9.Which of these is a good logo idea? (a) twenty colours (b) too many small details (c) copied from a big brand (d) a simple lemon shape
  10. 10.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) clear at a small size (d) tiny unreadable text
  11. 11.True or false: “Qxzrt Plvv” is a good business name. (a) False (b) True
  12. 12.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  13. 13.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  14. 14.Which of these is a poor business name? (a) “Sunny Sips” (b) “Stuff and More Stuff” (c) “Bright Bookmarks” (d) “Chai Corner”
  15. 15.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  16. 16.True or false: “too many small details” is a poor logo idea. (a) False (b) True
  17. 17.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Things” (c) “Sunny Sips” (d) “Chai Corner”
  18. 18.Which of these is a poor logo idea? (a) your own drawing (b) clear at a small size (c) two or three colours (d) copied from a big brand
  19. 19.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  20. 20.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  21. 21.Which of these is a poor business name? (a) “Things” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  22. 22.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  23. 23.Which of these is a poor logo idea? (a) twenty colours (b) two or three colours (c) a simple lemon shape (d) clear at a small size
  24. 24.Which of these is a poor business name? (a) “The Losers’ Stall” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Bright Bookmarks”
  25. 25.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  26. 26.✍️ A good business name is… (a) very long (b) rude (c) impossible to spell (d) short and easy to say
  27. 27.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  28. 28.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you
  29. 29.Which of these is a good business name? (a) “Things” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Maths Buddies”
  30. 30.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  31. 31.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  32. 32.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Things”
  33. 33.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  34. 34.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  35. 35.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  36. 36.True or false: “two or three colours” is a poor logo idea. (a) False (b) True
  37. 37.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  38. 38.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  39. 39.🎨 Why not copy a famous logo? (a) it is too easy (b) it is someone else’s (c) logos are free (d) copying is smart
  40. 40.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True

Answer key

  1. how people know you
  2. a good business name
  3. a poor business name
  4. tiny unreadable text
  5. a blurry photo
  6. “Green Thumb Saplings”
  7. two or three colours
  8. “Qxzrt Plvv”
  9. a simple lemon shape
  10. clear at a small size
  11. False
  12. a poor logo idea
  13. False
  14. “Stuff and More Stuff”
  15. “Chai Corner”
  16. True
  17. “Things”
  18. copied from a big brand
  19. True
  20. a good logo idea
  21. “Things”
  22. False
  23. twenty colours
  24. “The Losers’ Stall”
  25. a good logo idea
  26. short and easy to say
  27. a poor logo idea
  28. people recognise you
  29. “Maths Buddies”
  30. a good business name
  31. a good business name
  32. “Bright Bookmarks”
  33. a poor business name
  34. a poor business name
  35. False
  36. False
  37. a good logo idea
  38. a good logo idea
  39. it is someone else’s
  40. True

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