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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 69 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  2. 2.True or false: “Stuff and More Stuff” is a poor business name. (a) True (b) False
  3. 3.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  4. 4.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) it costs more (d) to confuse buyers
  5. 5.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  6. 6.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  7. 7.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “The Losers’ Stall”
  8. 8.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  9. 9.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Shop” (c) “Maths Buddies” (d) “Bright Bookmarks”
  10. 10.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  11. 11.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  12. 12.Which of these is a good logo idea? (a) too many small details (b) clear at a small size (c) tiny unreadable text (d) a blurry photo
  13. 13.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) your own drawing (d) copied from a big brand
  14. 14.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Sunny Sips”
  15. 15.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) twenty colours (d) easy to draw by hand
  16. 16.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Green Thumb Saplings”
  17. 17.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Things” (c) “Shop” (d) “Paper Petals Cards”
  18. 18.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  19. 19.🔍 Which is the odd one out? (a) “Green Thumb Saplings” (b) “Things” (c) “Qxzrt Plvv” (d) “Shop”
  20. 20.Which of these is a good business name? (a) “Shop” (b) “Bright Bookmarks” (c) “Things” (d) “The Losers’ Stall”
  21. 21.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Things” (d) “Paper Petals Cards”
  22. 22.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  23. 23.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your cash box (d) your stall table
  24. 24.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) it is too easy (d) copying is smart
  25. 25.True or false: “Shop” is a good business name. (a) True (b) False
  26. 26.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  27. 27.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Shop” (d) “Stuff and More Stuff”
  28. 28.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) two or three colours (d) easy to draw by hand
  29. 29.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  30. 30.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  31. 31.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Stuff and More Stuff” (d) “Chai Corner”
  32. 32.Which of these is a good business name? (a) “Shop” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Qxzrt Plvv”
  33. 33.Which of these is a good business name? (a) “Green Thumb Saplings” (b) “The Losers’ Stall” (c) “Things” (d) “Zzkkq Bites”
  34. 34.Which of these is a poor logo idea? (a) too many small details (b) two or three colours (c) easy to draw by hand (d) your own drawing
  35. 35.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Chai Corner” (d) “Zzkkq Bites”
  36. 36.True or false: “Chai Corner” is a good business name. (a) False (b) True
  37. 37.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  38. 38.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  39. 39.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  40. 40.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Chai Corner” (c) “Shop” (d) “Green Thumb Saplings”

Answer key

  1. a poor business name
  2. True
  3. a poor logo idea
  4. people recognise you
  5. a good business name
  6. a good business name
  7. “The Losers’ Stall”
  8. False
  9. “Shop”
  10. a good business name
  11. False
  12. clear at a small size
  13. copied from a big brand
  14. “Zzkkq Bites”
  15. easy to draw by hand
  16. “Stuff and More Stuff”
  17. “Paper Petals Cards”
  18. a good logo idea
  19. “Green Thumb Saplings”
  20. “Bright Bookmarks”
  21. “Paper Petals Cards”
  22. a poor business name
  23. how people know you
  24. it is someone else’s
  25. False
  26. a poor logo idea
  27. “Maths Buddies”
  28. tiny unreadable text
  29. a good business name
  30. a good logo idea
  31. “Stuff and More Stuff”
  32. “Sunny Sips”
  33. “Green Thumb Saplings”
  34. too many small details
  35. “Chai Corner”
  36. True
  37. a good logo idea
  38. False
  39. True
  40. “Shop”

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