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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 70 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

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  1. 1.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  2. 2.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Shop” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  3. 3.Which of these is a poor logo idea? (a) two or three colours (b) copied from a big brand (c) a simple lemon shape (d) easy to draw by hand
  4. 4.Which of these is a good business name? (a) “Shop” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Things”
  5. 5.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  6. 6.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a good business name (b) a poor business name
  7. 7.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  8. 8.True or false: “Shop” is a poor business name. (a) False (b) True
  9. 9.✍️ A good business name is… (a) short and easy to say (b) impossible to spell (c) very long (d) rude
  10. 10.True or false: “too many small details” is a good logo idea. (a) False (b) True
  11. 11.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) no reason (c) people recognise you (d) to confuse buyers
  12. 12.🔍 Which is the odd one out? (a) “Things” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Maths Buddies”
  13. 13.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Sunny Sips” (d) “Stuff and More Stuff”
  14. 14.True or false: “tiny unreadable text” is a poor logo idea. (a) False (b) True
  15. 15.Which of these is a poor business name? (a) “Maths Buddies” (b) “Things” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  16. 16.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  17. 17.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  18. 18.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  19. 19.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  20. 20.Which of these is a good business name? (a) “Chai Corner” (b) “Zzkkq Bites” (c) “Qxzrt Plvv” (d) “Shop”
  21. 21.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  22. 22.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) it is too easy (d) copying is smart
  23. 23.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Shop” (d) “Maths Buddies”
  24. 24.Which of these is a poor business name? (a) “Sunny Sips” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Stuff and More Stuff”
  25. 25.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  26. 26.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  27. 27.Which of these is a good logo idea? (a) a simple lemon shape (b) tiny unreadable text (c) a blurry photo (d) copied from a big brand
  28. 28.True or false: “too many small details” is a poor logo idea. (a) True (b) False
  29. 29.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) too many small details (d) easy to draw by hand
  30. 30.True or false: “The Losers’ Stall” is a good business name. (a) False (b) True
  31. 31.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  32. 32.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Maths Buddies”
  33. 33.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  34. 34.Which of these is a poor business name? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Paper Petals Cards” (d) “Bright Bookmarks”
  35. 35.🏷️ What is a brand? (a) your stall table (b) your cash box (c) how people know you (d) a type of loan
  36. 36.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  37. 37.Which of these is a poor logo idea? (a) clear at a small size (b) tiny unreadable text (c) your own drawing (d) a simple lemon shape
  38. 38.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  39. 39.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  40. 40.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name

Answer key

  1. “Bright Bookmarks”
  2. “Sunny Sips”
  3. copied from a big brand
  4. “Green Thumb Saplings”
  5. True
  6. a good business name
  7. False
  8. True
  9. short and easy to say
  10. False
  11. people recognise you
  12. “Things”
  13. “Sunny Sips”
  14. True
  15. “Things”
  16. a poor business name
  17. False
  18. False
  19. a good logo idea
  20. “Chai Corner”
  21. a good logo idea
  22. it is someone else’s
  23. “Shop”
  24. “Stuff and More Stuff”
  25. a poor logo idea
  26. False
  27. a simple lemon shape
  28. True
  29. too many small details
  30. False
  31. False
  32. “The Losers’ Stall”
  33. a good business name
  34. “Qxzrt Plvv”
  35. how people know you
  36. True
  37. tiny unreadable text
  38. False
  39. a good business name
  40. a good business name

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