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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 71 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Bright Bookmarks” is a poor business name. (a) True (b) False
  2. 2.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  3. 3.🎨 Why not copy a famous logo? (a) logos are free (b) it is someone else’s (c) copying is smart (d) it is too easy
  4. 4.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Shop” (c) “Paper Petals Cards” (d) “Stuff and More Stuff”
  5. 5.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your cash box (d) your stall table
  6. 6.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Sunny Sips” (d) “Shop”
  7. 7.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) people recognise you (c) to confuse buyers (d) no reason
  8. 8.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  9. 9.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  10. 10.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  11. 11.✍️ A good business name is… (a) short and easy to say (b) very long (c) impossible to spell (d) rude
  12. 12.Which of these is a poor logo idea? (a) two or three colours (b) easy to draw by hand (c) your own drawing (d) tiny unreadable text
  13. 13.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Zzkkq Bites” (d) “The Losers’ Stall”
  14. 14.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  15. 15.Which of these is a poor business name? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  16. 16.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  17. 17.True or false: “Chai Corner” is a good business name. (a) False (b) True
  18. 18.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Things” (c) “Maths Buddies” (d) “Paper Petals Cards”
  19. 19.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  20. 20.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  21. 21.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  22. 22.Which of these is a good business name? (a) “Shop” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “The Losers’ Stall”
  23. 23.Which of these is a good logo idea? (a) twenty colours (b) tiny unreadable text (c) too many small details (d) easy to draw by hand
  24. 24.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  25. 25.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  26. 26.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  27. 27.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  28. 28.🔍 Which is the odd one out? (a) “Things” (b) “The Losers’ Stall” (c) “Maths Buddies” (d) “Zzkkq Bites”
  29. 29.True or false: “two or three colours” is a good logo idea. (a) True (b) False
  30. 30.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Things” (c) “Green Thumb Saplings” (d) “Shop”
  31. 31.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  32. 32.Which of these is a poor business name? (a) “Chai Corner” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “Paper Petals Cards”
  33. 33.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  34. 34.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  35. 35.Which of these is a poor logo idea? (a) easy to draw by hand (b) a simple lemon shape (c) your own drawing (d) copied from a big brand
  36. 36.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  37. 37.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  38. 38.Which of these is a good logo idea? (a) a blurry photo (b) copied from a big brand (c) a simple lemon shape (d) twenty colours
  39. 39.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) too many small details (d) a simple lemon shape
  40. 40.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Green Thumb Saplings” (c) “The Losers’ Stall” (d) “Bright Bookmarks”

Answer key

  1. False
  2. a good logo idea
  3. it is someone else’s
  4. “Paper Petals Cards”
  5. how people know you
  6. “Sunny Sips”
  7. people recognise you
  8. a poor business name
  9. False
  10. a poor business name
  11. short and easy to say
  12. tiny unreadable text
  13. “Chai Corner”
  14. True
  15. “The Losers’ Stall”
  16. a good business name
  17. True
  18. “Things”
  19. False
  20. True
  21. a good business name
  22. “Maths Buddies”
  23. easy to draw by hand
  24. a poor business name
  25. True
  26. True
  27. a poor business name
  28. “Maths Buddies”
  29. True
  30. “Green Thumb Saplings”
  31. a poor business name
  32. “Qxzrt Plvv”
  33. a good logo idea
  34. a poor logo idea
  35. copied from a big brand
  36. a good logo idea
  37. a good business name
  38. a simple lemon shape
  39. too many small details
  40. “The Losers’ Stall”

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