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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 725 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Stuff and More Stuff” (c) “Things” (d) “Shop”
  2. 2.✍️ A good business name is… (a) very long (b) impossible to spell (c) short and easy to say (d) rude
  3. 3.Which of these is a poor business name? (a) “Sunny Sips” (b) “Things” (c) “Maths Buddies” (d) “Chai Corner”
  4. 4.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  5. 5.Which of these is a good logo idea? (a) too many small details (b) twenty colours (c) a blurry photo (d) your own drawing
  6. 6.Which of these is a poor business name? (a) “Sunny Sips” (b) “Zzkkq Bites” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  7. 7.🔍 Which is the odd one out? (a) “Things” (b) “Paper Petals Cards” (c) “Qxzrt Plvv” (d) “Shop”
  8. 8.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Sunny Sips” (c) “Bright Bookmarks” (d) “Shop”
  9. 9.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “The Losers’ Stall” (d) “Stuff and More Stuff”
  10. 10.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  11. 11.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Stuff and More Stuff” (c) “Things” (d) “Bright Bookmarks”
  12. 12.True or false: “Maths Buddies” is a poor business name. (a) False (b) True
  13. 13.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  14. 14.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  15. 15.Which of these is a good logo idea? (a) easy to draw by hand (b) tiny unreadable text (c) twenty colours (d) copied from a big brand
  16. 16.🎨 Good or poor logo idea: a blurry photo? (a) a good logo idea (b) a poor logo idea
  17. 17.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  18. 18.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) twenty colours (d) clear at a small size
  19. 19.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  20. 20.Which of these is a good business name? (a) “Chai Corner” (b) “Things” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  21. 21.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  22. 22.🏷️ What is a brand? (a) a type of loan (b) how people know you (c) your stall table (d) your cash box
  23. 23.Which of these is a poor logo idea? (a) two or three colours (b) copied from a big brand (c) a simple lemon shape (d) easy to draw by hand
  24. 24.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  25. 25.Which of these is a good business name? (a) “Shop” (b) “Things” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  26. 26.True or false: “a simple lemon shape” is a good logo idea. (a) False (b) True
  27. 27.Which of these is a poor logo idea? (a) two or three colours (b) a simple lemon shape (c) clear at a small size (d) a blurry photo
  28. 28.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Maths Buddies” (c) “Stuff and More Stuff” (d) “The Losers’ Stall”
  29. 29.Which of these is a poor business name? (a) “Shop” (b) “Maths Buddies” (c) “Green Thumb Saplings” (d) “Chai Corner”
  30. 30.🏷️ Good or poor business name: “Maths Buddies”? (a) a poor business name (b) a good business name
  31. 31.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  32. 32.🎨 Good or poor logo idea: easy to draw by hand? (a) a good logo idea (b) a poor logo idea
  33. 33.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  34. 34.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) to confuse buyers (c) people recognise you (d) no reason
  35. 35.🎨 Why not copy a famous logo? (a) it is too easy (b) logos are free (c) copying is smart (d) it is someone else’s
  36. 36.Which of these is a good logo idea? (a) copied from a big brand (b) too many small details (c) two or three colours (d) tiny unreadable text
  37. 37.🔍 Which is the odd one out? (a) “Bright Bookmarks” (b) “Shop” (c) “Things” (d) “Qxzrt Plvv”
  38. 38.True or false: “Things” is a good business name. (a) False (b) True
  39. 39.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  40. 40.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name

Answer key

  1. “Chai Corner”
  2. short and easy to say
  3. “Things”
  4. False
  5. your own drawing
  6. “Zzkkq Bites”
  7. “Paper Petals Cards”
  8. “Shop”
  9. “Maths Buddies”
  10. True
  11. “Bright Bookmarks”
  12. False
  13. a poor logo idea
  14. a good business name
  15. easy to draw by hand
  16. a poor logo idea
  17. a good logo idea
  18. clear at a small size
  19. a good logo idea
  20. “Chai Corner”
  21. a poor business name
  22. how people know you
  23. copied from a big brand
  24. True
  25. “Paper Petals Cards”
  26. True
  27. a blurry photo
  28. “Maths Buddies”
  29. “Shop”
  30. a good business name
  31. a good business name
  32. a good logo idea
  33. a poor logo idea
  34. people recognise you
  35. it is someone else’s
  36. two or three colours
  37. “Bright Bookmarks”
  38. False
  39. a good business name
  40. a good business name

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