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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 75 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “copied from a big brand” is a good logo idea. (a) True (b) False
  2. 2.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  3. 3.True or false: “Shop” is a good business name. (a) True (b) False
  4. 4.Which of these is a good business name? (a) “Sunny Sips” (b) “Zzkkq Bites” (c) “Things” (d) “Stuff and More Stuff”
  5. 5.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Things” (d) “Maths Buddies”
  6. 6.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Maths Buddies” (c) “Things” (d) “Stuff and More Stuff”
  7. 7.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  8. 8.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  9. 9.Which of these is a poor logo idea? (a) easy to draw by hand (b) a blurry photo (c) two or three colours (d) clear at a small size
  10. 10.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  11. 11.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Paper Petals Cards”
  12. 12.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  13. 13.Which of these is a good business name? (a) “Maths Buddies” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  14. 14.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  15. 15.True or false: “The Losers’ Stall” is a poor business name. (a) False (b) True
  16. 16.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  17. 17.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  18. 18.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  19. 19.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  20. 20.Which of these is a poor logo idea? (a) too many small details (b) two or three colours (c) easy to draw by hand (d) your own drawing
  21. 21.🏷️ What is a brand? (a) a type of loan (b) your stall table (c) how people know you (d) your cash box
  22. 22.🎨 Good or poor logo idea: a simple lemon shape? (a) a poor logo idea (b) a good logo idea
  23. 23.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  24. 24.True or false: “Qxzrt Plvv” is a poor business name. (a) False (b) True
  25. 25.✍️ A good business name is… (a) rude (b) impossible to spell (c) short and easy to say (d) very long
  26. 26.True or false: “Stuff and More Stuff” is a good business name. (a) True (b) False
  27. 27.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  28. 28.Which of these is a good logo idea? (a) too many small details (b) copied from a big brand (c) a blurry photo (d) clear at a small size
  29. 29.Which of these is a good logo idea? (a) twenty colours (b) copied from a big brand (c) two or three colours (d) tiny unreadable text
  30. 30.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False
  31. 31.Which of these is a poor logo idea? (a) your own drawing (b) two or three colours (c) twenty colours (d) easy to draw by hand
  32. 32.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Sunny Sips” (c) “The Losers’ Stall” (d) “Green Thumb Saplings”
  33. 33.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  34. 34.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  35. 35.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Shop” (c) “Bright Bookmarks” (d) “Green Thumb Saplings”
  36. 36.🏷️ Good or poor business name: “Sunny Sips”? (a) a poor business name (b) a good business name
  37. 37.🏷️ Good or poor business name: “Shop”? (a) a good business name (b) a poor business name
  38. 38.🔁 Why use the same colours on posters and the stall? (a) it costs more (b) to confuse buyers (c) people recognise you (d) no reason
  39. 39.True or false: “too many small details” is a good logo idea. (a) True (b) False
  40. 40.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Stuff and More Stuff” (c) “Chai Corner” (d) “Paper Petals Cards”

Answer key

  1. False
  2. it is someone else’s
  3. False
  4. “Sunny Sips”
  5. “Things”
  6. “Maths Buddies”
  7. a good business name
  8. a good business name
  9. a blurry photo
  10. a poor logo idea
  11. “Zzkkq Bites”
  12. a poor business name
  13. “Maths Buddies”
  14. True
  15. True
  16. a poor logo idea
  17. a poor business name
  18. a good business name
  19. a poor logo idea
  20. too many small details
  21. how people know you
  22. a good logo idea
  23. a poor logo idea
  24. True
  25. short and easy to say
  26. False
  27. False
  28. clear at a small size
  29. two or three colours
  30. False
  31. twenty colours
  32. “The Losers’ Stall”
  33. True
  34. “Qxzrt Plvv”
  35. “Shop”
  36. a good business name
  37. a poor business name
  38. people recognise you
  39. False
  40. “Stuff and More Stuff”

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