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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 79 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.Which of these is a poor business name? (a) “Sunny Sips” (b) “Maths Buddies” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  2. 2.Which of these is a poor logo idea? (a) copied from a big brand (b) easy to draw by hand (c) clear at a small size (d) two or three colours
  3. 3.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Bright Bookmarks” (c) “Chai Corner” (d) “Shop”
  4. 4.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  5. 5.🏷️ What is a brand? (a) how people know you (b) your cash box (c) your stall table (d) a type of loan
  6. 6.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  7. 7.True or false: “a blurry photo” is a poor logo idea. (a) True (b) False
  8. 8.Which of these is a poor logo idea? (a) easy to draw by hand (b) clear at a small size (c) two or three colours (d) twenty colours
  9. 9.🔁 Why use the same colours on posters and the stall? (a) no reason (b) people recognise you (c) to confuse buyers (d) it costs more
  10. 10.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Things”
  11. 11.Which of these is a good logo idea? (a) a blurry photo (b) easy to draw by hand (c) copied from a big brand (d) tiny unreadable text
  12. 12.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  13. 13.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Paper Petals Cards” (c) “Stuff and More Stuff” (d) “Shop”
  14. 14.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  15. 15.Which of these is a poor business name? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Maths Buddies”
  16. 16.🏷️ Good or poor business name: “Maths Buddies”? (a) a good business name (b) a poor business name
  17. 17.Which of these is a good logo idea? (a) tiny unreadable text (b) two or three colours (c) copied from a big brand (d) a blurry photo
  18. 18.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  19. 19.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  20. 20.True or false: “Shop” is a good business name. (a) False (b) True
  21. 21.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  22. 22.🎨 Why not copy a famous logo? (a) logos are free (b) copying is smart (c) it is too easy (d) it is someone else’s
  23. 23.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Paper Petals Cards” (d) “Maths Buddies”
  24. 24.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  25. 25.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  26. 26.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  27. 27.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  28. 28.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  29. 29.🏷️ Good or poor business name: “Things”? (a) a good business name (b) a poor business name
  30. 30.True or false: “Things” is a poor business name. (a) True (b) False
  31. 31.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Things” (c) “Paper Petals Cards” (d) “Qxzrt Plvv”
  32. 32.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Green Thumb Saplings” (d) “Chai Corner”
  33. 33.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Shop” (d) “Sunny Sips”
  34. 34.Which of these is a poor logo idea? (a) your own drawing (b) a simple lemon shape (c) clear at a small size (d) too many small details
  35. 35.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Things” (d) “Maths Buddies”
  36. 36.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  37. 37.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  38. 38.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  39. 39.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  40. 40.True or false: “twenty colours” is a poor logo idea. (a) False (b) True

Answer key

  1. “Qxzrt Plvv”
  2. copied from a big brand
  3. “Shop”
  4. False
  5. how people know you
  6. False
  7. True
  8. twenty colours
  9. people recognise you
  10. “Things”
  11. easy to draw by hand
  12. a poor business name
  13. “Paper Petals Cards”
  14. False
  15. “Stuff and More Stuff”
  16. a good business name
  17. two or three colours
  18. a good business name
  19. False
  20. False
  21. a good logo idea
  22. it is someone else’s
  23. “Stuff and More Stuff”
  24. False
  25. a good business name
  26. a good business name
  27. False
  28. a poor business name
  29. a poor business name
  30. True
  31. “Paper Petals Cards”
  32. “Zzkkq Bites”
  33. “Sunny Sips”
  34. too many small details
  35. “Things”
  36. a poor logo idea
  37. a good logo idea
  38. a good logo idea
  39. True
  40. True

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