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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 814 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  2. 2.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  3. 3.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Zzkkq Bites” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  4. 4.🏷️ What is a brand? (a) how people know you (b) a type of loan (c) your cash box (d) your stall table
  5. 5.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  6. 6.Which of these is a good business name? (a) “Bright Bookmarks” (b) “Zzkkq Bites” (c) “Things” (d) “Stuff and More Stuff”
  7. 7.True or false: “a blurry photo” is a poor logo idea. (a) False (b) True
  8. 8.True or false: “Shop” is a poor business name. (a) False (b) True
  9. 9.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) clear at a small size (d) a blurry photo
  10. 10.True or false: “easy to draw by hand” is a poor logo idea. (a) True (b) False
  11. 11.True or false: “Shop” is a good business name. (a) True (b) False
  12. 12.True or false: “Things” is a poor business name. (a) False (b) True
  13. 13.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  14. 14.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “Zzkkq Bites”
  15. 15.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) copied from a big brand (d) your own drawing
  16. 16.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  17. 17.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  18. 18.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  19. 19.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  20. 20.🔁 Why use the same colours on posters and the stall? (a) people recognise you (b) to confuse buyers (c) no reason (d) it costs more
  21. 21.Which of these is a good logo idea? (a) too many small details (b) a simple lemon shape (c) tiny unreadable text (d) twenty colours
  22. 22.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  23. 23.🎨 Good or poor logo idea: your own drawing? (a) a good logo idea (b) a poor logo idea
  24. 24.🎨 Why not copy a famous logo? (a) it is someone else’s (b) copying is smart (c) logos are free (d) it is too easy
  25. 25.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Shop” (d) “Maths Buddies”
  26. 26.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Shop” (d) “Chai Corner”
  27. 27.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  28. 28.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) too many small details (d) your own drawing
  29. 29.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  30. 30.True or false: “a simple lemon shape” is a poor logo idea. (a) False (b) True
  31. 31.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Stuff and More Stuff” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  32. 32.Which of these is a good logo idea? (a) copied from a big brand (b) a blurry photo (c) tiny unreadable text (d) two or three colours
  33. 33.✍️ A good business name is… (a) very long (b) short and easy to say (c) rude (d) impossible to spell
  34. 34.True or false: “Green Thumb Saplings” is a good business name. (a) False (b) True
  35. 35.True or false: “your own drawing” is a good logo idea. (a) False (b) True
  36. 36.Which of these is a poor business name? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Chai Corner” (d) “The Losers’ Stall”
  37. 37.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  38. 38.True or false: “Sunny Sips” is a good business name. (a) False (b) True
  39. 39.🏷️ Good or poor business name: “Shop”? (a) a poor business name (b) a good business name
  40. 40.Which of these is a good business name? (a) “Things” (b) “Paper Petals Cards” (c) “Shop” (d) “Zzkkq Bites”

Answer key

  1. a poor business name
  2. False
  3. “Bright Bookmarks”
  4. how people know you
  5. False
  6. “Bright Bookmarks”
  7. True
  8. True
  9. clear at a small size
  10. False
  11. False
  12. True
  13. False
  14. “Zzkkq Bites”
  15. copied from a big brand
  16. a poor business name
  17. False
  18. a good logo idea
  19. a good logo idea
  20. people recognise you
  21. a simple lemon shape
  22. True
  23. a good logo idea
  24. it is someone else’s
  25. “Shop”
  26. “Chai Corner”
  27. a poor logo idea
  28. too many small details
  29. True
  30. False
  31. “Maths Buddies”
  32. two or three colours
  33. short and easy to say
  34. True
  35. True
  36. “The Losers’ Stall”
  37. True
  38. True
  39. a poor business name
  40. “Paper Petals Cards”

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