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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 824 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) to confuse buyers (d) people recognise you
  2. 2.True or false: “twenty colours” is a good logo idea. (a) False (b) True
  3. 3.True or false: “your own drawing” is a poor logo idea. (a) True (b) False
  4. 4.Which of these is a poor business name? (a) “Things” (b) “Bright Bookmarks” (c) “Sunny Sips” (d) “Paper Petals Cards”
  5. 5.Which of these is a good logo idea? (a) copied from a big brand (b) a simple lemon shape (c) a blurry photo (d) too many small details
  6. 6.True or false: “Bright Bookmarks” is a poor business name. (a) False (b) True
  7. 7.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Green Thumb Saplings” (c) “Zzkkq Bites” (d) “Sunny Sips”
  8. 8.🎨 Good or poor logo idea: two or three colours? (a) a good logo idea (b) a poor logo idea
  9. 9.True or false: “Green Thumb Saplings” is a poor business name. (a) False (b) True
  10. 10.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a good business name (b) a poor business name
  11. 11.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Sunny Sips” (d) “Shop”
  12. 12.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) logos are free (d) it is someone else’s
  13. 13.Which of these is a poor logo idea? (a) copied from a big brand (b) easy to draw by hand (c) a simple lemon shape (d) your own drawing
  14. 14.Which of these is a poor business name? (a) “Chai Corner” (b) “Paper Petals Cards” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  15. 15.True or false: “clear at a small size” is a poor logo idea. (a) True (b) False
  16. 16.✍️ A good business name is… (a) impossible to spell (b) rude (c) very long (d) short and easy to say
  17. 17.True or false: “Chai Corner” is a poor business name. (a) True (b) False
  18. 18.True or false: “Stuff and More Stuff” is a good business name. (a) False (b) True
  19. 19.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Sunny Sips” (c) “Qxzrt Plvv” (d) “Zzkkq Bites”
  20. 20.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  21. 21.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “The Losers’ Stall”
  22. 22.True or false: “Things” is a good business name. (a) True (b) False
  23. 23.True or false: “Paper Petals Cards” is a good business name. (a) False (b) True
  24. 24.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  25. 25.🔍 Which is the odd one out? (a) “Qxzrt Plvv” (b) “Chai Corner” (c) “Things” (d) “Zzkkq Bites”
  26. 26.Which of these is a good logo idea? (a) a blurry photo (b) tiny unreadable text (c) easy to draw by hand (d) copied from a big brand
  27. 27.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  28. 28.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  29. 29.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Maths Buddies” (c) “Zzkkq Bites” (d) “Things”
  30. 30.True or false: “Zzkkq Bites” is a good business name. (a) False (b) True
  31. 31.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Bright Bookmarks”
  32. 32.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  33. 33.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) tiny unreadable text (d) two or three colours
  34. 34.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  35. 35.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) two or three colours (d) twenty colours
  36. 36.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a poor business name (b) a good business name
  37. 37.True or false: “Qxzrt Plvv” is a good business name. (a) True (b) False
  38. 38.True or false: “twenty colours” is a poor logo idea. (a) False (b) True
  39. 39.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  40. 40.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “The Losers’ Stall” (c) “Things” (d) “Bright Bookmarks”

Answer key

  1. people recognise you
  2. False
  3. False
  4. “Things”
  5. a simple lemon shape
  6. False
  7. “Zzkkq Bites”
  8. a good logo idea
  9. False
  10. a good business name
  11. “Sunny Sips”
  12. it is someone else’s
  13. copied from a big brand
  14. “The Losers’ Stall”
  15. False
  16. short and easy to say
  17. False
  18. False
  19. “Sunny Sips”
  20. a good logo idea
  21. “Maths Buddies”
  22. False
  23. True
  24. a poor business name
  25. “Chai Corner”
  26. easy to draw by hand
  27. “Qxzrt Plvv”
  28. a poor logo idea
  29. “Maths Buddies”
  30. False
  31. “Qxzrt Plvv”
  32. False
  33. tiny unreadable text
  34. a good logo idea
  35. twenty colours
  36. a poor business name
  37. False
  38. True
  39. a poor logo idea
  40. “Bright Bookmarks”

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