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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 841 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.✍️ A good business name is… (a) very long (b) rude (c) short and easy to say (d) impossible to spell
  2. 2.True or false: “tiny unreadable text” is a good logo idea. (a) True (b) False
  3. 3.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) it costs more (d) people recognise you
  4. 4.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  5. 5.🔍 Which is the odd one out? (a) “Things” (b) “Shop” (c) “Zzkkq Bites” (d) “Bright Bookmarks”
  6. 6.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  7. 7.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Things” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  8. 8.True or false: “two or three colours” is a poor logo idea. (a) True (b) False
  9. 9.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a poor business name (b) a good business name
  10. 10.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  11. 11.Which of these is a poor logo idea? (a) clear at a small size (b) copied from a big brand (c) two or three colours (d) a simple lemon shape
  12. 12.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) two or three colours (d) easy to draw by hand
  13. 13.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  14. 14.🏷️ What is a brand? (a) how people know you (b) your stall table (c) a type of loan (d) your cash box
  15. 15.🎨 Good or poor logo idea: too many small details? (a) a poor logo idea (b) a good logo idea
  16. 16.Which of these is a poor logo idea? (a) easy to draw by hand (b) too many small details (c) a simple lemon shape (d) two or three colours
  17. 17.Which of these is a good business name? (a) “Stuff and More Stuff” (b) “Things” (c) “Qxzrt Plvv” (d) “Bright Bookmarks”
  18. 18.🔍 Which is the odd one out? (a) “Maths Buddies” (b) “Sunny Sips” (c) “Green Thumb Saplings” (d) “Stuff and More Stuff”
  19. 19.True or false: “copied from a big brand” is a poor logo idea. (a) True (b) False
  20. 20.Which of these is a good logo idea? (a) two or three colours (b) tiny unreadable text (c) copied from a big brand (d) too many small details
  21. 21.Which of these is a poor business name? (a) “Sunny Sips” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Chai Corner”
  22. 22.Which of these is a poor business name? (a) “Sunny Sips” (b) “The Losers’ Stall” (c) “Paper Petals Cards” (d) “Bright Bookmarks”
  23. 23.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  24. 24.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) it is someone else’s (d) copying is smart
  25. 25.🔍 Which is the odd one out? (a) “Things” (b) “Maths Buddies” (c) “Sunny Sips” (d) “Chai Corner”
  26. 26.Which of these is a good business name? (a) “Things” (b) “Qxzrt Plvv” (c) “Chai Corner” (d) “Shop”
  27. 27.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Shop” (c) “The Losers’ Stall” (d) “Maths Buddies”
  28. 28.True or false: “Things” is a poor business name. (a) True (b) False
  29. 29.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  30. 30.Which of these is a good business name? (a) “Things” (b) “Shop” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  31. 31.🔍 Which is the odd one out? (a) “Stuff and More Stuff” (b) “Green Thumb Saplings” (c) “Qxzrt Plvv” (d) “Things”
  32. 32.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  33. 33.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a poor business name (b) a good business name
  34. 34.🏷️ Good or poor business name: “Chai Corner”? (a) a poor business name (b) a good business name
  35. 35.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Paper Petals Cards” (c) “Zzkkq Bites” (d) “Sunny Sips”
  36. 36.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Sunny Sips” (c) “Chai Corner” (d) “Stuff and More Stuff”
  37. 37.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Zzkkq Bites” (c) “Sunny Sips” (d) “Maths Buddies”
  38. 38.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  39. 39.True or false: “tiny unreadable text” is a poor logo idea. (a) True (b) False
  40. 40.Which of these is a good logo idea? (a) your own drawing (b) twenty colours (c) tiny unreadable text (d) too many small details

Answer key

  1. short and easy to say
  2. False
  3. people recognise you
  4. a good logo idea
  5. “Bright Bookmarks”
  6. True
  7. “Things”
  8. False
  9. a poor business name
  10. False
  11. copied from a big brand
  12. tiny unreadable text
  13. False
  14. how people know you
  15. a poor logo idea
  16. too many small details
  17. “Bright Bookmarks”
  18. “Stuff and More Stuff”
  19. True
  20. two or three colours
  21. “Qxzrt Plvv”
  22. “The Losers’ Stall”
  23. a good business name
  24. it is someone else’s
  25. “Things”
  26. “Chai Corner”
  27. “Maths Buddies”
  28. True
  29. a poor business name
  30. “Paper Petals Cards”
  31. “Green Thumb Saplings”
  32. a good business name
  33. a poor business name
  34. a good business name
  35. “Zzkkq Bites”
  36. “Stuff and More Stuff”
  37. “Zzkkq Bites”
  38. a poor business name
  39. True
  40. your own drawing

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