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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 88 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Good or poor logo idea: too many small details? (a) a good logo idea (b) a poor logo idea
  2. 2.🏷️ What is a brand? (a) your cash box (b) how people know you (c) a type of loan (d) your stall table
  3. 3.🎨 Good or poor logo idea: clear at a small size? (a) a good logo idea (b) a poor logo idea
  4. 4.🏷️ Good or poor business name: “Green Thumb Saplings”? (a) a poor business name (b) a good business name
  5. 5.True or false: “Zzkkq Bites” is a poor business name. (a) False (b) True
  6. 6.🎨 Good or poor logo idea: twenty colours? (a) a poor logo idea (b) a good logo idea
  7. 7.True or false: “clear at a small size” is a poor logo idea. (a) False (b) True
  8. 8.Which of these is a poor logo idea? (a) easy to draw by hand (b) copied from a big brand (c) your own drawing (d) clear at a small size
  9. 9.🏷️ Good or poor business name: “Bright Bookmarks”? (a) a poor business name (b) a good business name
  10. 10.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Qxzrt Plvv” (c) “Green Thumb Saplings” (d) “Zzkkq Bites”
  11. 11.🏷️ Good or poor business name: “Chai Corner”? (a) a good business name (b) a poor business name
  12. 12.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) copying is smart (d) it is someone else’s
  13. 13.Which of these is a good logo idea? (a) copied from a big brand (b) tiny unreadable text (c) a simple lemon shape (d) twenty colours
  14. 14.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Shop” (c) “Things” (d) “Stuff and More Stuff”
  15. 15.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  16. 16.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  17. 17.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Maths Buddies” (c) “Qxzrt Plvv” (d) “Green Thumb Saplings”
  18. 18.🔍 Which is the odd one out? (a) “Things” (b) “Qxzrt Plvv” (c) “Maths Buddies” (d) “Zzkkq Bites”
  19. 19.Which of these is a good business name? (a) “Shop” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Sunny Sips”
  20. 20.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  21. 21.Which of these is a good logo idea? (a) a blurry photo (b) twenty colours (c) copied from a big brand (d) clear at a small size
  22. 22.True or false: “too many small details” is a good logo idea. (a) True (b) False
  23. 23.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “Sunny Sips” (c) “Stuff and More Stuff” (d) “Bright Bookmarks”
  24. 24.🔍 Which is the odd one out? (a) “Shop” (b) “Chai Corner” (c) “Sunny Sips” (d) “Green Thumb Saplings”
  25. 25.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  26. 26.🔍 Which is the odd one out? (a) “Things” (b) “Green Thumb Saplings” (c) “Maths Buddies” (d) “Bright Bookmarks”
  27. 27.Which of these is a poor logo idea? (a) a simple lemon shape (b) tiny unreadable text (c) your own drawing (d) clear at a small size
  28. 28.True or false: “Shop” is a poor business name. (a) True (b) False
  29. 29.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  30. 30.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Things” (c) “Sunny Sips” (d) “Maths Buddies”
  31. 31.True or false: “a blurry photo” is a good logo idea. (a) True (b) False
  32. 32.True or false: “easy to draw by hand” is a poor logo idea. (a) False (b) True
  33. 33.Which of these is a poor business name? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  34. 34.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Bright Bookmarks” (c) “Things” (d) “Stuff and More Stuff”
  35. 35.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  36. 36.True or false: “twenty colours” is a poor logo idea. (a) True (b) False
  37. 37.🔁 Why use the same colours on posters and the stall? (a) to confuse buyers (b) no reason (c) people recognise you (d) it costs more
  38. 38.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  39. 39.🎨 Good or poor logo idea: copied from a big brand? (a) a good logo idea (b) a poor logo idea
  40. 40.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea

Answer key

  1. a poor logo idea
  2. how people know you
  3. a good logo idea
  4. a good business name
  5. True
  6. a poor logo idea
  7. False
  8. copied from a big brand
  9. a good business name
  10. “Green Thumb Saplings”
  11. a good business name
  12. it is someone else’s
  13. a simple lemon shape
  14. “Paper Petals Cards”
  15. a good business name
  16. a poor logo idea
  17. “Qxzrt Plvv”
  18. “Maths Buddies”
  19. “Sunny Sips”
  20. a good logo idea
  21. clear at a small size
  22. False
  23. “Stuff and More Stuff”
  24. “Shop”
  25. a poor business name
  26. “Things”
  27. tiny unreadable text
  28. True
  29. True
  30. “Things”
  31. False
  32. False
  33. “Qxzrt Plvv”
  34. “Bright Bookmarks”
  35. a poor business name
  36. True
  37. people recognise you
  38. a good logo idea
  39. a poor logo idea
  40. a poor logo idea

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