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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 9 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  2. 2.🎨 Why not copy a famous logo? (a) copying is smart (b) it is too easy (c) it is someone else’s (d) logos are free
  3. 3.True or false: “your own drawing” is a good logo idea. (a) True (b) False
  4. 4.Which of these is a good logo idea? (a) too many small details (b) clear at a small size (c) copied from a big brand (d) tiny unreadable text
  5. 5.🎨 Good or poor logo idea: a blurry photo? (a) a poor logo idea (b) a good logo idea
  6. 6.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Bright Bookmarks” (c) “Stuff and More Stuff” (d) “Paper Petals Cards”
  7. 7.True or false: “Things” is a poor business name. (a) True (b) False
  8. 8.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a poor business name (b) a good business name
  9. 9.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  10. 10.True or false: “copied from a big brand” is a poor logo idea. (a) False (b) True
  11. 11.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “The Losers’ Stall” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  12. 12.✍️ A good business name is… (a) rude (b) short and easy to say (c) very long (d) impossible to spell
  13. 13.🏷️ What is a brand? (a) your stall table (b) your cash box (c) how people know you (d) a type of loan
  14. 14.True or false: “Maths Buddies” is a poor business name. (a) True (b) False
  15. 15.Which of these is a poor business name? (a) “Bright Bookmarks” (b) “Chai Corner” (c) “Green Thumb Saplings” (d) “The Losers’ Stall”
  16. 16.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  17. 17.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  18. 18.True or false: “Paper Petals Cards” is a poor business name. (a) False (b) True
  19. 19.Which of these is a good business name? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “Stuff and More Stuff” (d) “Zzkkq Bites”
  20. 20.🏷️ Good or poor business name: “Sunny Sips”? (a) a good business name (b) a poor business name
  21. 21.Which of these is a good logo idea? (a) two or three colours (b) twenty colours (c) a blurry photo (d) copied from a big brand
  22. 22.Which of these is a poor logo idea? (a) tiny unreadable text (b) your own drawing (c) two or three colours (d) clear at a small size
  23. 23.🎨 Good or poor logo idea: tiny unreadable text? (a) a good logo idea (b) a poor logo idea
  24. 24.Which of these is a good business name? (a) “Qxzrt Plvv” (b) “Stuff and More Stuff” (c) “Bright Bookmarks” (d) “The Losers’ Stall”
  25. 25.🏷️ Good or poor business name: “Paper Petals Cards”? (a) a good business name (b) a poor business name
  26. 26.True or false: “The Losers’ Stall” is a good business name. (a) True (b) False
  27. 27.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  28. 28.Which of these is a poor logo idea? (a) a simple lemon shape (b) clear at a small size (c) twenty colours (d) your own drawing
  29. 29.Which of these is a good logo idea? (a) tiny unreadable text (b) copied from a big brand (c) easy to draw by hand (d) twenty colours
  30. 30.🔍 Which is the odd one out? (a) “Chai Corner” (b) “Shop” (c) “Paper Petals Cards” (d) “Sunny Sips”
  31. 31.Which of these is a poor business name? (a) “Maths Buddies” (b) “Paper Petals Cards” (c) “Sunny Sips” (d) “Things”
  32. 32.Which of these is a poor logo idea? (a) too many small details (b) your own drawing (c) clear at a small size (d) a simple lemon shape
  33. 33.🎨 Good or poor logo idea: twenty colours? (a) a good logo idea (b) a poor logo idea
  34. 34.🔁 Why use the same colours on posters and the stall? (a) no reason (b) it costs more (c) people recognise you (d) to confuse buyers
  35. 35.🔍 Which is the odd one out? (a) “Paper Petals Cards” (b) “The Losers’ Stall” (c) “Qxzrt Plvv” (d) “Stuff and More Stuff”
  36. 36.🎨 Good or poor logo idea: easy to draw by hand? (a) a poor logo idea (b) a good logo idea
  37. 37.Which of these is a poor business name? (a) “Green Thumb Saplings” (b) “Maths Buddies” (c) “Shop” (d) “Sunny Sips”
  38. 38.True or false: “Stuff and More Stuff” is a poor business name. (a) False (b) True
  39. 39.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  40. 40.True or false: “a simple lemon shape” is a poor logo idea. (a) True (b) False

Answer key

  1. False
  2. it is someone else’s
  3. True
  4. clear at a small size
  5. a poor logo idea
  6. “Stuff and More Stuff”
  7. True
  8. a poor business name
  9. True
  10. True
  11. “Paper Petals Cards”
  12. short and easy to say
  13. how people know you
  14. False
  15. “The Losers’ Stall”
  16. a poor logo idea
  17. a poor business name
  18. False
  19. “Sunny Sips”
  20. a good business name
  21. two or three colours
  22. tiny unreadable text
  23. a poor logo idea
  24. “Bright Bookmarks”
  25. a good business name
  26. False
  27. a poor business name
  28. twenty colours
  29. easy to draw by hand
  30. “Shop”
  31. “Things”
  32. too many small details
  33. a poor logo idea
  34. people recognise you
  35. “Paper Petals Cards”
  36. a good logo idea
  37. “Shop”
  38. True
  39. a good logo idea
  40. False

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