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Entrepreneurship Worksheet: Business Name and Logo

Entrepreneurship lesson 18: Branding: name and logo · Set 972 · 40 questions
TalentJR

Business tip (Simple and your own): Good name: short, easy to say and spell, your own, hints at what you sell. Poor: hard to say, says nothing (“Things”), mean or copied. Good logo: a simple shape, two or three colours, easy to draw, clear when small, your own drawing. Poor: copied, tiny text, twenty colours, a blurry photo. Use the same name, logo and colours on the stall, posters and price board.

NameDateTime takenScore ___ / 40
  1. 1.🎨 Why not copy a famous logo? (a) logos are free (b) it is too easy (c) copying is smart (d) it is someone else’s
  2. 2.🔍 Which is the odd one out? (a) “The Losers’ Stall” (b) “Chai Corner” (c) “Sunny Sips” (d) “Maths Buddies”
  3. 3.🎨 Good or poor logo idea: a simple lemon shape? (a) a good logo idea (b) a poor logo idea
  4. 4.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Sunny Sips” (c) “Maths Buddies” (d) “Green Thumb Saplings”
  5. 5.True or false: “Paper Petals Cards” is a good business name. (a) True (b) False
  6. 6.🎨 Good or poor logo idea: two or three colours? (a) a poor logo idea (b) a good logo idea
  7. 7.True or false: “clear at a small size” is a good logo idea. (a) True (b) False
  8. 8.Which of these is a poor logo idea? (a) two or three colours (b) twenty colours (c) a simple lemon shape (d) clear at a small size
  9. 9.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “Things” (c) “The Losers’ Stall” (d) “Chai Corner”
  10. 10.🎨 Good or poor logo idea: copied from a big brand? (a) a poor logo idea (b) a good logo idea
  11. 11.🏷️ Good or poor business name: “Qxzrt Plvv”? (a) a good business name (b) a poor business name
  12. 12.Which of these is a poor business name? (a) “Paper Petals Cards” (b) “Green Thumb Saplings” (c) “Zzkkq Bites” (d) “Bright Bookmarks”
  13. 13.Which of these is a good business name? (a) “Shop” (b) “Stuff and More Stuff” (c) “Qxzrt Plvv” (d) “Maths Buddies”
  14. 14.🏷️ What is a brand? (a) your stall table (b) a type of loan (c) how people know you (d) your cash box
  15. 15.True or false: “Maths Buddies” is a good business name. (a) False (b) True
  16. 16.🎨 Good or poor logo idea: your own drawing? (a) a poor logo idea (b) a good logo idea
  17. 17.Which of these is a poor logo idea? (a) tiny unreadable text (b) clear at a small size (c) your own drawing (d) two or three colours
  18. 18.Which of these is a poor business name? (a) “Shop” (b) “Bright Bookmarks” (c) “Paper Petals Cards” (d) “Green Thumb Saplings”
  19. 19.True or false: “Green Thumb Saplings” is a poor business name. (a) True (b) False
  20. 20.Which of these is a good business name? (a) “The Losers’ Stall” (b) “Things” (c) “Paper Petals Cards” (d) “Zzkkq Bites”
  21. 21.Which of these is a poor business name? (a) “Maths Buddies” (b) “Qxzrt Plvv” (c) “Bright Bookmarks” (d) “Sunny Sips”
  22. 22.✍️ A good business name is… (a) short and easy to say (b) rude (c) impossible to spell (d) very long
  23. 23.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Paper Petals Cards” (c) “Green Thumb Saplings” (d) “Shop”
  24. 24.🏷️ Good or poor business name: “Things”? (a) a poor business name (b) a good business name
  25. 25.🏷️ Good or poor business name: “The Losers’ Stall”? (a) a good business name (b) a poor business name
  26. 26.True or false: “Sunny Sips” is a good business name. (a) True (b) False
  27. 27.🎨 Good or poor logo idea: clear at a small size? (a) a poor logo idea (b) a good logo idea
  28. 28.🔍 Which is the odd one out? (a) “Sunny Sips” (b) “Qxzrt Plvv” (c) “The Losers’ Stall” (d) “Shop”
  29. 29.🏷️ Good or poor business name: “Zzkkq Bites”? (a) a good business name (b) a poor business name
  30. 30.True or false: “easy to draw by hand” is a good logo idea. (a) False (b) True
  31. 31.Which of these is a good business name? (a) “Zzkkq Bites” (b) “Things” (c) “Bright Bookmarks” (d) “Stuff and More Stuff”
  32. 32.🎨 Good or poor logo idea: tiny unreadable text? (a) a poor logo idea (b) a good logo idea
  33. 33.🔍 Which is the odd one out? (a) “Zzkkq Bites” (b) “The Losers’ Stall” (c) “Stuff and More Stuff” (d) “Bright Bookmarks”
  34. 34.Which of these is a poor logo idea? (a) a simple lemon shape (b) two or three colours (c) a blurry photo (d) easy to draw by hand
  35. 35.True or false: “Bright Bookmarks” is a good business name. (a) False (b) True
  36. 36.🏷️ Good or poor business name: “Stuff and More Stuff”? (a) a good business name (b) a poor business name
  37. 37.True or false: “Sunny Sips” is a poor business name. (a) False (b) True
  38. 38.Which of these is a poor logo idea? (a) a simple lemon shape (b) your own drawing (c) too many small details (d) easy to draw by hand
  39. 39.True or false: “Paper Petals Cards” is a poor business name. (a) True (b) False
  40. 40.True or false: “Shop” is a poor business name. (a) True (b) False

Answer key

  1. it is someone else’s
  2. “The Losers’ Stall”
  3. a good logo idea
  4. “Zzkkq Bites”
  5. True
  6. a good logo idea
  7. True
  8. twenty colours
  9. “Chai Corner”
  10. a poor logo idea
  11. a poor business name
  12. “Zzkkq Bites”
  13. “Maths Buddies”
  14. how people know you
  15. True
  16. a good logo idea
  17. tiny unreadable text
  18. “Shop”
  19. False
  20. “Paper Petals Cards”
  21. “Qxzrt Plvv”
  22. short and easy to say
  23. “Shop”
  24. a poor business name
  25. a poor business name
  26. True
  27. a good logo idea
  28. “Sunny Sips”
  29. a poor business name
  30. True
  31. “Bright Bookmarks”
  32. a poor logo idea
  33. “Bright Bookmarks”
  34. a blurry photo
  35. True
  36. a poor business name
  37. False
  38. too many small details
  39. False
  40. True

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